Roasting Contractor Truck Wraps, So You Can Design Yours Better

we asked in common sense contracting our

facebook group for contractors in the

group to send in their truck designs and

we would critique them for them okay so

now before you worry about what is about

to go down but this is not calling any

one person out this is calling the

industry out because ultimately what

we’re out to do today is up level the

entire contracting industry strap

yourself in let’s get into it okay so

first wrap we have here is from troy

this is an excavation contracting

company this wrap right off the bat is

great there’s a few different things

going on here and we’re going to kind of

get into it more and more as the video

goes on but i want to start off with the

best one here first off you can see it’s

eye catching these colors right on the

front and back you’re immediately drawn

to it that’s the first thing that you

need to do then we have a nice big focal

point here establish 2020 excavation

contractors llc and we have some clear

call to actions this is great

if i was going to change anything here’s

what i would do this list this bulleted

list right here you want to stay from

this as much as possible on truck wraps

there’s a few kind of like key laws to

come back to and you want as minimal ad

copy as possible so that’s like

minimizing the amount of words and

things for people to look at so that

when they see it in a split second they

can just see it get an idea get more of

a feeling for who you are and then they

can take these call to actions and then

really find out who you are you aren’t

trying to sell from the rap altogether

you’re just trying to give them an

impression of who you are and create

that brand recognition the second thing

i would change would be something about

this phone number here but that’s going

to come up a lot so we’re going to get

to that in a later wrap just remember

that because we’ll be coming back to

that okay second wrap here this is aaron

reynolds he says i’m changing my

business to nashville water gardens but

open to learning anything i can about

marketing branding here’s my landscaping

truck i like that it’s mostly wrapped

like the last one

very clean very easy to read

brand here clean earth lawn and

landscape electric organic quiet what i

love about this one is that right there

that tag line that’s something that we

were missing on the first one what i

would have done is taken those bullets

from the first one and replaced it with

something like a tagline this all goes

back to your branding you need to have

this stuff kind of figured out before

you just dive headfirst into a wrap take

some time and figure out who your brand

actually is and the real value you

provide we have a few videos on that

i’ll link one of them right here if you

need to do that first

and let’s get back into it so one of the

other things i like about this is how

simple and friendly it is a lot of times

what we see contractors do is they do

something that looks really cool really

gritty that they would like to see but a

homeowner doesn’t necessarily want to

see that they want to see somebody look

that looks friendly they want to see

somebody that’s trustworthy

that’s what this says to me

a couple of changes

typically you don’t want to use photos

like this both because of the quality of

the photo it could be a little bit

pixelated and you don’t want to be

associated with something that’s not

super clean

so to redesign this i would probably get

rid of that guy and let’s take this logo

and let’s blow it up even bigger let’s

make it like known so the second thing i

would change about this rap is there’s

so many call to actions here we have

facebook we have instagram we have the

website and we have the phone number i

pulled up the social media so aaron i’m

pulling up your social media here i hope

you don’t mind and honestly man this is

good stuff like you’re posting the right

stuff you’re active if a client comes

here they’re gonna see that you’re

posting and it looks like a trustworthy

brand so that’s great to see both on

facebook

and on instagram same post just two

different versions of it that’s

excellent to see the best case scenario

for this though is to get them to the

website logan talks about this all the

time

this is where you can sell from this is

your friend this will get people into

your world the truck just lets them know

that you’re there but the website can

help you sell and that’s what converts

so as far as design it’s great the

functionality could be improved i would

make those couple of changes and other

than that this is a great wrap

okay this is where things start to get a

little bit dicey these next couple wraps

need need a little bit more work if this

video has been helpful to you so far go

ahead and leave it a like because what

we’re trying to do is we’re not trying

to just help these four contractors here

we’re trying to change the whole

industry so you leaving a like on this

video shows youtube it’s a good video

and then it can be helpful to more and

more contractors because ultimately our

goal is to change the industry

okay let’s just get into it

okay so right here we have aquascenic

plumbing and draining this is dylan

jackson he posted it

um

okay a few things so right off the bat

we have a truck a van and a trailer the

truck and the van are extremely

minimalistic it’s really just the window

sticker here nothing on the side of the

truck and on this van it might even just

be one of those magnets placed on there

don’t do this this is a huge missed

opportunity if you’re going to be

driving around in this van

don’t just do this part of the way if

you’re going to wrap your your truck and

you’re going to spend money on this do

it all the way because going 50 50

doesn’t really help you you need to if

you’re going to invest in this thing

decide that you’re going to invest in it

and then actually spend the money on it

it doesn’t help to have just a tiny

little bit here and there it’s okay

but it’s not going to do nearly as much

for you you aren’t going to see nearly

as high of a return on your investment

now for the trailer we have a good logo

it looks like aquascape plumbing and

drains where value and quality intersect

good tagline talking about the value

we specialize in a ton of text

that’s gotta go all of this has to go

you aren’t trying to sell them on this

one little thing let me let’s just think

about this for a second that’s never

gonna work and let’s think about why you

as a consumer if you’re looking to get

these services done you see something

going along the road with a ton of text

that’s not going to be appealing to you

what you need to go for is you need to

find something that taps into the

emotion right away something that taps

right in immediately into something a

little bit more punchy

they can find this stuff on your site

let them go there for that if there’s

something i do like about this though

it’s the clear call to action the clear

phone number

once again i still think phone number

could be improved and we’ll get to that

with the very last wrap but i would

overhaul this wrap entirely i would take

off all this text let’s go ahead and

take the light blue some of these design

elements here the waves

and let’s cover the back half and that

that lighter blue

and do something with this pipe too

maybe make the pipe come down like that

the idea is to just draw the eye in give

them the feeling of your brand give them

the value statement we are valuing

quality intersect it’s a little vague

but it’s better than nothing

and

get them to your site okay

last but not least here let’s

let’s combine every single thing we’ve

seen so far and to this last rap this is

levi whitney a law corp carpentry

company

this is what his setup looks like right

now levi says i would love to get this

professionally critiqued i’ve had two

designers plus myself make some changes

and some ideas let’s look at these two

companies see what they did for them

before i show you these designs here

from the two companies let’s take what

we learned and say

okay

how does this design make me feel what

is my eye immediately drawn to are there

clear call to actions what is my

immediate impression of this company

because you only have a split second

with a truck wrap so what is my

immediate impression

okay now let’s look at these wraps

here’s company one

and here’s company two

okay so we have a few different options

on both of these

here’s what i’m going to say

all of these are pretty bad

the worst thing

about all of this right here

is this text that’s on every single one

of these this text on the back windows

here custom carpentry turnkey remodeling

once again it just tells you what he

does not what the impact is on the

consumer let’s talk about the change

that they’re making in their space

what’s the carpentry doing for them are

you building a deck are you building an

outdoor living space

what are you doing let’s see more of

that kind of wording on there instead of

custom carpentry turnkey remodeling not

to mention that this is incredibly hard

to read

all of this tiny text get rid of it it’s

it’s awful it

i’m

i don’t want to like i don’t want to be

mean to this but i just want it to be

the best it can be

and um this is not it

this is not it it’s it looks

very complex all the different designs

and everything

um and overall just looks cheap and if

your truck wrap looks cheap who are you

going to attract you’re going to attract

cheap clients people who hound you about

your prices and aren’t as worried about

the quality

let’s look at design company 2.

okay so we got four different options

here immediately i like these better

and

i’m drawn most to design option c

levi if you just had to pick one of

these designs from both companies this

is the one i would go with and let me

explain why

building the future that’s an excellent

tagline we didn’t have anything like

that on the last truck that’s so much

better than saying what you do now

you’re going after the transformation

you’re providing

law corp carpentry that’s a very

high-end looking logo it looks nice and

then we have a few calls to action once

again we’re going to change a few things

the the last thing i like this and the

reason i picked

design option c over d

is purely just for this green line right

here i think we need more of that on the

truck what i would do is i would take

that and extend it all throughout the

back

then put the building and future over

that let’s get rid of this instagram

and email no

more and more people are wanting to do

more research before ever contacting a

salesman they aren’t going to be excited

about reaching out through email

or phone number and that’s where we keep

coming back to with this phone number

thing

if you do not have another option

the phone number is great

however you are kind of setting yourself

up for failure there

more and more

consumers want to learn about your

product before ever reaching out and so

the biggest obstacle to them is

overcoming that that reach out

if they don’t know anything about you

and the first thing you say to do is to

call you personally

a lot of people that’s gonna that’s

gonna weed them out because they’re

nervous of having that kind of

interaction

buyers don’t want to say no to a

salesman so they want to be decently

sure that they’re going to say yes

before they ever talk to you

so

instead of putting your phone number on

there let’s send them to something like

your website your website will then

sell for you you can set it up in a way

to sell for you we have another video on

that in fact there’s going to be two

videos right here

this one right here is about selling for

your website and how to set up your

website and this one right here if you

don’t have a website right now is about

your voicemail these two are crucial

because your truck wrap is only as good

as the sales tools that you get them to

so check out these videos and let’s

change the industry together