Get BETTER Remodeling Testimonials With These 7 Simple Tips

Intro

Timestamp: 0:00 – 0:20
The speaker reflects on years of experience filming testimonial videos for contractors across the country. From mistakes to major improvements, they share the tips that lead to testimonials that drive engagement and conversions.

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Problem #1: Not Knowing What to Ask

Timestamp: 0:27 – 0:58

• Key Points:
  • Testimonials need structure. The speaker outlines three essential parts of an interview:
    1. Problem: Understanding the homeowner’s challenges before the project.
    2. Process: How they found the contractor and what the experience was like.
    3. Resolution: How they feel about their newly completed space.
  • A structured question list builds confidence and allows for a more natural conversation.

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Problem #2: How to Make It Not Boring

Timestamp: 1:01 – 1:57

• Key Points:
  • Testimonials should feel like a friend recommending a contractor-casual, friendly, and unscripted.
  • Example: A testimonial for Integrity Home Pro featuring Fred and Beverly showcased their personalities, aided by a relaxed environment.
  • Pre-established rapport with clients allows for a more engaging interview.

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Problem #3: Bad Audio

Timestamp: 2:00 – 2:25

• Key Points:
  • Audio quality matters more than video quality.
  • Recommendation: Use an external mic to ensure clear audio, especially in noisy settings.

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Problem #4: Lack of Visual Content

Timestamp: 2:28 – 3:05

• Key Points:
  • Videos should include dynamic visuals beyond just talking heads.
  • Tip: Use a pre-made shot list to capture a variety of project shots for engaging content.

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Problem #5: How to Shoot Better Visuals

Timestamp: 3:08 – 4:12

• Key Points:
  • Use Cinematic Mode (on phones) for professional-looking shots.
  • Tips for framing and lighting:
    • Sit clients in chairs for casual conversations.
    • Use natural lighting-outside in the shade or near a window indoors-for a flattering effect.

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Problem #6: Not Knowing What to Cut

Timestamp: 4:14 – 5:30

• Key Points:
  • Testimonials shouldn’t be too long-aim for less than five minutes.
  • Trim unnecessary details while keeping the core message intact.

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Problem #7: How to Best Use Testimonials

Timestamp: 5:31 – 7:08

• Key Points:
  • Don’t let videos sit unused on YouTube or social media.
  • Two ways to maximize impact:
    1. Feature Project Pages: Showcase testimonials on contractors’ websites with detailed information about the project.
    2. Repurpose for Social Media: Cut testimonials into shorter vertical formats for continuous use in ads and posts.

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Closing

Timestamp: 7:08 – End
The speaker emphasizes the importance of not just creating testimonials but also using them effectively. They announce an upcoming series on recording, editing, and posting content using just a phone.

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