Content Marketing 101: What is Content Marketing?

Table of Contents

performance-driven website design illustration

What Is Content Marketing?

Content marketing is the process of creating and distributing valuable, relevant content to attract and retain a target audience. 

Creating quality content can help businesses increase engagement, reach more customers, and close more sales. Content marketing is one of the most effective digital marketing strategies with one of the highest ROIs available today, so it’s no wonder many why so businesses are using it to grow their brands.

Why Is Content Marketing Important?

Increasingly, people are turning to the internet to find information about products and services. If your company isn’t providing that information, they’re going to find it elsewhere. 

Content marketing allows you to build your digital brand organically. High-quality educational content allows your company to engage with more customers and build trust. 

Content creation allows you to create resources to engage potential customers at every stage of the buying journey. By nurturing consumers throughout their search for the right product or service, they are more likely to do business with your company when they’re ready to buy. 

Content marketing is also an extremely cost-effective way to reach new customers. Businesses that use content marketing effectively spend less per lead than those that don’t. 

So if you’re not using content marketing yet, now is the time to start. It’s one of the best investments you can make in your business.

How Does Content Marketing Work?

Content marketing works by taking your ideal customer through a journey known as the “sales funnel,” using content to answer all of their questions as they learn more about your product or service.

The sales funnel starts with awareness, where your customer becomes aware of their problem or need. At this stage, your content should be focused on educating your prospective customer on the basics of your offer.

Once customers have a basic understanding of your product, they move on to the research stage, where they start researching solutions to their problems. At this stage, your content should be focused on demonstrating how your product or service provides a comprehensive solution to the problem your potential client is experiencing.

Once they’ve considered all their options, they enter the consideration stage, which is when they decide which solution is right for them. At this stage, you should make your product’s particular value the focus of your content. This is your opportunity to demonstrate how your offer is different/superior to your competitors.

Finally, consumers reach the close stage, where they make a purchase. Suppose you have successfully answered all of your consumer’s questions and concerns and demonstrated the value of your offer. In that case, there is a high likelihood that the consumer will purchase with your company.

If you can create content that takes your customer through each stage of the funnel, you’ll be able to generate leads and sales on autopilot.

Examples Of Content Marketing 

Common examples of content marketing include blog posts, infographics, eBooks, white papers, case studies, how-to guides, question-and-answer articles, photos, videos, etc. 

The beauty of content marketing is that it can take many different forms – which means you can get creative in the way you reach and engage your audience. 

Some of the most popular types of content marketing include: 

Blogs: A blog is a platform where you can share your thoughts and ideas on a given topic in a long-form format. You can use your blog to showcase your industry expertise and build thought leadership. 

Infographics: An infographic is a visual representation of data or information. They’re designed to make complex concepts more digestible by using images, graphics, and charts to tell a story. 

Social media: Social media platforms like Twitter, Facebook, Instagram, LinkedIn, etc. are ideal for content distribution. You can use social media to share your blog posts, infographics, videos, etc. with your followers/fans/connections. 

Video content: Video is one of the most popular forms of content right now. People love watching videos because they’re easy to consume and they’re usually entertaining. You can use video content to promote your brand, product, or service in a creative way. 

These are just a few examples of content marketing – but there are endless possibilities when it comes to types of content you can create. The key is to experiment and find what works best for you and your business goals.

How Do I Get Started In Content Marketing?

An important thing to consider when starting content marketing is to choose the format that best suits your audience and your business goals.

For example, if you’re trying to reach a B2B audience, an ebook might be a better choice than a video. On the other hand, if you’re trying to reach a wider audience with your message, a video might be a better choice.

Once you’ve selected the format that best fits your audience and your goals, you need to build a team of content creators. This team should include writers, editors, designers, and any other professionals who can help turn your ideas into reality.

Of course, you don’t have to do it all yourself – you can always outsource some or all of the work to a content marketing agency. But if you want to keep things in-house, make sure you have the right team in place.

After you’ve created your content, you need to get it out there. That’s where distribution comes in. There are dozens of different ways to distribute your content – through email newsletters, social media platforms, press releases, and more.

The important thing is to select the channels that will reach your target audience. And finally, one of the most important aspects of any content marketing strategy is sustainability.

Creating quality content takes time and effort – two resources that are often in short supply. That’s why it’s so important to create a realistic schedule that you can stick to over the long haul.

Trying to do too much too quickly will only lead to burnout – and lackluster results. By following these steps and staying patient, you can develop a successful content marketing strategy for your business.

How Can I Learn More About Content Marketing?

If you’re looking to learn more about content marketing, there are a few options: You can subscribe to content marketing blogs or podcasts, attend a content marketing conference, take a content marketing course or workshop, or hire a content marketing consultant.

All of these options will help you learn more about what’s involved in creating and promoting high-quality content. And as you start to see results from your content marketing efforts, you’ll be glad you took the time to learn more about this powerful traffic-driving strategy.

FAQs About Content Marketing

1. What is the best way to start content marketing?

The best way to start content marketing is by identifying questions relevant to your target audience. You will be off to a great start by creating content that answers these questions. At its core, content marketing is about providing information to your prospects.

2. What are the benefits of content marketing?

Content marketing has several benefits, including:

– Increased website traffic

– Increased brand awareness

– Improved customer engagement

– More leads and conversions

– Reduced marketing costs

3. How can I create quality content?

Quality content is key to a successful content marketing strategy. There are a few things to keep in mind when creating content:

– Make sure the content is valuable and relevant to your target audience.

– Create in a clear, concise, and easy-to-understand style.

– Make sure the content is well-written and error-free.

– Optimize for search engines and social media sharing.

4. What types of content should I produce?

There are three types of content that you should produce: blog posts, social media content, and video content.

5. How often should I publish new content?

There’s no one answer to this question, as the frequency with which you publish content will vary based on your business, target audience, and content marketing goals. However, posting new content at least once a week is generally recommended.

6. How can I measure the success of my content marketing efforts?

One great way to measure success is by looking at the number of leads or customers that are generated as a result of your content.


Content marketing is a powerful digital marketing strategy that can help businesses increase website traffic, brand awareness, leads and conversions, and more. By creating quality content and publishing it regularly, businesses can see great results over the long haul.

If you’re interested in learning more about content marketing and how it can benefit your business, please schedule a meeting with our content marketing professionals or call us at (980) 449-4384.

Table of Contents

Generate Consistent Revenue With Better Marketing

CGN Logo
Sign up For Our Newsletter
Receive emails with our new content