When clients come to us, their websites typically convert at 0.38%, meaning 99.6% of visitors leave without reaching out.
Our websites convert at an average of 2.24%. That’s nearly 6x higher.
Visitors also spend 2x as long on our sites, not because we’re tricking them into staying, but because the content is actually engaging them. They’re reading project stories, understanding the process, and self-qualifying before they reach out.
We’ve built 800+ websites using this exact approach. And the result is the same: websites that not only look good, but also actually work.
So what makes the difference between a website that converts at 0.38% and one that converts at 2.24%?
It comes down to replicating what happens when a referral walks someone through your work.
Think about how your best referrals actually happen. A friend doesn’t just say, “call this remodeler.” They walk their friend through your recently completed project. They have them over and show them their new kitchen. They explain what you did and why they like it. They talk about what it was like to work with you.
The homeowner gets to be in the space. They see the quality. They feel the excitement. They trust you because someone they trust is vouching for you.
Your website needs to replicate that experience.
We track what visitors actually do on your site, then optimize for conversions, not just clicks.
The result: When prospects land on your site, they don’t just see a gallery of photos. They experience what it’s like to work with you, just like a referral would. And they stay engaged longer than on typical remodeling websites.
Most remodeling websites aren’t built with strategy. Ours are. Visitors spend 2x as long on our sites (2.5+ minutes vs. less than 1 minute). That’s not by accident. It’s by design.
Here’s what that actually looks like in practice:
Most remodelers have a gallery page with a bunch of photos. We build featured project pages that walk prospects through the story of each project, just like a referral would in person.
Every remodeling company is different. These pages are designed to showcase what makes YOUR business special.
See the pricing section for the complete list of pages included in every website.
Ready to see your work showcased like this?
Every website, every page, every featured project is custom-built around what makes your business unique.
The average kitchen remodel you do is $75K+. A whole-home addition is $250K+.
This website costs a fraction of one project and works for you 24/7 to bring in more of them.
No matter which package you choose, every website includes:
Timeline: 4 months from kickoff to launch
The cost depends on the scope of your website and how many custom pages you need to tell your story.
Here are three common examples:
Companies who don’t have a library of professional photography ready to go and want to elevate the experience homeowners have when they land on their site. You’ll learn a lot about your ideal client and what makes you different through the discovery process, and your website will reflect that with strong messaging and design.
Design-focused remodeling companies with completed projects and professional photography (or the budget to invest in it). You want to showcase not just what you build, but how you think, how you work, and what makes your process different. This is the sweet spot for most of our clients.
Established firms that are serious about using their website as a lead generation and client education tool. You want prospects to self-qualify, understand your pricing ranges, and come to the first call already bought into your process. This is for companies ready to go all-in on a website that does serious work for their business.
Bundle your website with 12 months of SEO services and save $5,000-$10,000 on your website build.
Most agencies build websites in 4-6 weeks using templates. They plug in your logo, swap out some photos, write generic copy, and call it done.
We take 4 months. Not because we’re slow, but because we’re spending the first two months working with you to understand what makes your business different, who your ideal clients are, and how to tell your story in a way that actually converts.
Here’s what that looks like:
This is where we do the work that most agencies skip. We’re not just collecting photos and plugging them into a template. We’re extracting what makes you different and mapping it to your website.
Now we build. Our design and development team takes everything we’ve collected and creates your website. We’re writing all the copy in your voice (based on the discovery calls), structuring the site to guide prospects through the journey, and building pages tailored to what makes you unique.
What we need from you: Nothing. We’re building.
During this time, your Account Manager sends updates on our progress, so you can see sneak peeks of what your new site is looking like.
We send you the completed website with a video walkthrough explaining what we did and why. You review it and create a punchlist of the tweaks that need to be made for launch. Together, we sit down and go through the feedback to ensure we are aligned with the changes, we make your revisions, and launch your brand new site.
What we need from you:
Post-launch: We monitor performance for the first 30 days and make adjustments based on how visitors are interacting with the site.
Revisions: One round of revisions is included. Additional revisions available if needed—we work with you until it’s right.
The base package ($15k) includes your homepage, up to 4 service pages, about us, portfolio, contact, and thank you pages. Everything you need for a functional, conversion-focused website.
The difference comes down to custom pages. If you have a showroom, a unique design process, use project management software like JobTread, or want multiple featured project pages that tell in-depth stories, those are custom-built around what makes your business unique. Each one adds to the scope.
Most of our clients end up spending around $26,000 because they want 3-5 featured project pages, plus a couple of custom pages that really showcase what sets them apart.
Because remodeling is a visual industry, homeowners aren’t buying based on a list of features. They’re buying based on how your work makes them feel.
iPhone photos don’t capture the quality of your work. The lighting’s off, the angles are wrong, and they don’t make people say “I want that in my home.”
Professional photography does. It shows off the details, the finishes, the craftsmanship. It makes your $100k kitchen look like a $100k kitchen, not a quick snapshot.
If your website is supposed to replicate what happens when a referral walks someone through your completed project, the photos need to do the heavy lifting. Professional photography makes that possible. We don’t believe in “these photos don’t do the space justice.”
We’ll connect you with a photographer in your area. Most photographers charge $500-$1,500 per project for a full shoot (interior and exterior, multiple angles, detail shots).
If you’re showcasing 3-4 projects on your website, you’re looking at $2k-$6k total for photography.
Professional photos are non-negotiable if you want your website to do your work justice. We’ll walk you through the process and make sure you know exactly what to capture.
A template website is pre-built. You pick a design, swap in your logo and photos, maybe adjust some colors, and you’re done. It’s fast (4-6 weeks), cheap, and looks like every other remodeling website out there.
A custom website is built from scratch around your business. The layout, the messaging, the pages, the flow—it’s all designed specifically for your ideal clients and what makes you different.
Template sites work fine if you’re trying to check a box and have a website that exists. Custom sites work if you want a website that actually converts visitors into qualified leads and reflects the quality of your work.
We build custom because your business isn’t a template. Your website shouldn’t be either.
Most of our clients come to us with websites converting at 0.3-0.5%. After launch, they’re converting at 2-3%. That’s 6x more leads from the same amount of traffic.
The results depend on your traffic (which is why we recommend pairing the website with SEO), but the conversion improvements are consistent across the board.
4 months from kickoff to launch. The first 2 months are discovery and strategy, where we’re working with you to collect everything we need. Month 3 is when we actually build the site. Month 4 is review, revisions, and launch.
Yes. We build sites on platforms that are easy to update. If you want to make changes yourself, we can show you how. If you’d rather have us handle it, we offer Website Management Services. Anything beyond the original scope will have an additional cost, but we’ll always let you know upfront.
You provide the raw materials:
We take all of that and turn it into the actual website copy. You’re not writing anything.
Every site includes foundational SEO. That means keyword research, proper metadata, and a structure that search engines and AI can read.
But ranking on page 1 of Google takes ongoing work. That’s a separate service. Think of the website as your sales tool and SEO as the thing that gets people to it.
Absolutely. Your website isn’t locked in stone. If you want to add a new service page, another featured project, or a custom page down the road, we can do that anytime. We believe your website should change and adapt as your business does, so prospects are always viewing the most up-to-date version of your company.
We walk you through design preferences early in the process so we’re aligned before we start building. You get one round of revisions included to make sure the design feels right. If you need more than that, we can do additional rounds for an extra cost.
In the 9 years of building websites, we’ve had to redo the design of the website twice.
You can, but it’s usually not the best move. Most existing sites were built without a strategy. Trying to update them is like remodeling a house with a bad foundation. You end up spending time and money on something that still doesn’t convert the way it should.
A full redesign lets us build it right from the ground up.
We record all the discovery calls. Our team hears you talk about your best clients, what makes you different, what you’re proud of. We’re not guessing at your voice. We’re pulling it directly from those conversations.
And you get a full review with one round of revisions. If something feels off, we’ll adjust it until it sounds like you.
This discovery process is free, but it’s not for everyone. We’re investing serious time to understand your business. Here’s who should (and shouldn’t) move forward.
If you’re tired of being embarrassed by your website and ready to have one that reflects the quality of your work and actually converts visitors into qualified leads, let’s talk.
