Webinar for Remodelers: Websites That Sell Jobs

Build a Remodeling Website That Wins Better Jobs Webinar

First lead through the new website:

They said it was the most beautiful, most intuitive, easy to navigate website they've ever been on.

After CGN website launch

Who This Is For
You run a remodeling or design-build company
Your website gets traffic, but it’s not turning into enough good inquiries
You want to win better-fit projects (not just more “leads”)
You want to improve what you already have without spending a lot more on ads

130+ 5-Star Google Reviews from Remodelers and Contractors

130+ reviews • 5.0 rating

Here are a few highlights.

“They lay out a complete marketing system that turns your website into a salesperson who never sleeps.”

— Jayme Carlson

“For anyone that needs a website that works as a sales and marketing tool, I highly recommend CGN.”

— Chris Skildum

“It helps me sell more, makes my sales process easier, and helps me get rid of the tire kickers.”

— Eli Vaknin

Why Your Website Isn’t Selling the Way You Sell

In person, you win projects by walking homeowners through the story, the process, and the proof. Online, most remodelers’ websites skip all of that—and it quietly kills trust.

Truth #1: Your Website Shows the Work, Not What It’s Like to Work With You

A gallery proves you can take a nice photo. It doesn’t prove you can manage a budget, hit a timeline, communicate through the messy middle, or handle surprises without drama.

In your actual sales process, you talk through all of that. On your website, it’s missing.

Reality: Homeowners research you before they call. If your site doesn’t mirror how you sell in person, you look like “just another remodeler.”

Truth #2: Homeowners Have Questions Your Website Isn’t Answering

When someone scrolls through your projects, they’re silently asking:

– “Is this anywhere near my budget?”

– “Did this take 3 months or 12?”

– “Did these people actually enjoy working with this company?”

Your photos look great, but they don’t answer those questions. A clear page structure does.

Reality: If your site doesn’t answer their questions fast, they keep searching until they find one that does.

Truth #3: Pretty Pictures Don’t Build Trust—Your Process Does

Remodeling is a high-trust industry. Homeowners are worried about horror stories: projects dragging on, budgets blown, companies disappearing.

When you’re in the home, you overcome that by walking them through your process, sharing past client experiences, and proving you’ve done this exact kind of project before. Your website should be doing the same job.

Reality: Photos impress. Process builds trust. Trust wins the project.

Sound Familiar?

The Real Issue Is That Your Website Has No Clear Strategy

Most design-build remodeling firms tossed their best photos, a few testimonials, and some copy onto a site and hoped it would be “good enough.”

To homeowners, that feels like a random portfolio, not a guided experience. Your website needs a clear job. Help the right people trust your process, understand what you do, and reach out already pre-sold.

The 3 Pages That Make Your Website Win Jobs

Instead of sending homeowners into a gallery or a generic service list, these three pages guide them the same way you do in a real sales conversation. They build excitement, answer the big questions, and help the right people reach out.

The Page Structure We Are Teaching In This Webinar

Project Pages
A single project story that shows the outcome, the constraints, and what it was like to work with you.
Service Pages
One clear page per core service that sets expectations for scope, process, and investment so you get better-fit inquiries.
Why Us Pages
A page that proves what makes your firm different and addresses the fears that stop people from calling.

These pages are a core part of your 6-Step Marketing Framework

Instead of stacking random tactics, this framework gives you the right order to build a 2026-ready marketing engine that earns trust and helps you win better projects.

1

ICA

2

USP

3

MEDIA

4

WEBSITE

5

SEO & AI

6

SOCIAL ADS

1 Step 1 – Ideal Client Avatar (ICA)

Define exactly who your best-fit homeowner is—project type, location, budget, expectations—so every message and photo speaks directly to them.

Solves: Talking to everyone and attracting the wrong people.

2 Step 2 – Unique Selling Proposition (USP)

Clarify, in plain language, what makes your process different and provable so homeowners and AI tools can repeat back why you’re the best fit.

Solves: Sounding like every other remodeler.

3 Step 3 – Media & Branding

Turn your photos and videos into a consistent, professional story that shows your quality, style, and process at a glance.

Solves: Nice photos that don’t actually build trust.

4 Step 4 – Website as a Sales Tool

Restructure your site into a guided experience with project stories, process, and FAQs so serious homeowners show up pre-educated and pre-sold.

Solves: A pretty brochure site that doesn’t sell.

5 Step 5 – SEO & AI Search (GEO)

Build service + location and project pages that clearly signal who you serve and where, so 2026 search and AI tools know to send homeowners your way.

Solves: Not being found by Google—or by AI assistants.

6 Step 6 – Social & Video Ads (Top-of-Funnel)

Once the foundation is in place, run targeted video campaigns that introduce your brand and drive the right people into a site that’s ready to convert.

Solves: Pouring ad spend into a leaky system.

In this webinar, we’re zooming in on Step 3 and Step 4. You’ll learn how to turn what you already have into three job-winning page types.

Real Results from Implementing the Framework

See how a scattered approach transforms into a dominant market position.

BEFORE

AFTER

From barely visible in search results to dominating local high-intent keywords.

Turning a brochure site into a 24/7 sales tool with Featured Project pages.

Clear visibility into lead quality and ROI instead of guessing.

Note: The examples above are from a client we worked with directly. These webinars teach you the framework and strategy behind these results. To implement the whole system—including website development, content creation, and ongoing optimization—you would work with our team.

Meet Your Host – Logan Shinholser, Founder of Contractor Growth Network

I started Contractor Growth Network after helping my dad’s koi pond company attract better clients by showing the real value of what he did for clients. Once we told his story the right way, he stopped competing on price and started winning work based on trust and quality.

Since then, my team and I have helped hundreds of high-end remodelers do the same through clear messaging, strong websites, and marketing that truly reflects their work.

I believe the next major shift for remodelers is already here: AI-driven search visibility. My focus is helping remodelers understand how these new tools decide who shows up first and how to make sure it’s you.

I’ve spoken on stages for Remodelers Advantage, JobTread, The Contractor Fight, Remodelers on the Rise, and the International Builders’ Show.

You don’t need to be a tech expert to stay visible. You just need to understand how AI decides who homeowners find and trust.

What You'll Walk Away With

This isn’t another vague “marketing ideas” session. You’ll leave with a clear plan and a concrete page structure you can plug into your business.

Note: This webinar teaches you the framework, strategy, and what needs to be done. We do not implement these systems for you during the webinar. If you want our team to build and execute this for your business, that’s a separate engagement.

Trusted by High-End Remodeling Companies Across the Country

Design-build and interior remodeling companies that've moved from random tactics to strategic systems.

Questions Remodelers Ask Before Registering

Is this actually for me if I already have a website I like?

Yes. This webinar assumes you already have a website and at least some project photos. We’re not starting from zero—we’re showing you how to transform what you already have into Featured Project Pages that do real selling, instead of just sitting there as a gallery.

Do I need professional photos or video to benefit from this?

Professional photos help a ton, but they’re not required. The framework works with whatever you have now. We’ll show you how to structure a project story—photos, words, stats, and testimonial—so you can upgrade images over time without rebuilding the whole page.

Is this only for high-end design-build firms?

No. The framework works whether you do kitchens, baths, additions, or whole-home remodels—as long as you’re selling projects where homeowners care about trust, process, and outcome, not just the cheapest bid.

Will I be able to implement this on my own?

You'll most likely have to send this to your website company unless you've built your own website. However, we don't suggest doing it yourself.

What if I can't make it live?

No problem. If you register and can’t attend live, we’ll send you the recording so you can watch it on your schedule or share it with your team.

If You Want Your Website to Help Sell the Next Project, You Can’t Treat It Like a Photo Dump

The decisions you make about your website pages over the next 6 to 12 months will show up in your pipeline for years.

If You Build The Right Pages Now

You turn your best work into clear Project Pages so homeowners see the story, not just the after photos.
You add Service Pages that set scope and expectations so you attract better fit inquiries.
You create Why Us pages that prove your process and remove the fears that stop people from reaching out.
Over time, your website becomes a library of sales assets your team can use on every estimate and follow-up.

If You Keep Running the Old Playbook

You keep adding photos to a gallery that looks impressive but does not help homeowners choose you.
You keep answering the same basic questions on every call because your site does not pre sell anything.
You keep sending traffic to pages that look fine but do not create trust or urgency to reach out.
A year from now, your site still looks busy, but it is not helping you win better projects.

You can make your website the place where serious homeowners recognize themselves and take the next step, or keep hoping they connect the dots on their own.

Ready to Turn Your Website Into a Tool That Wins Better Jobs?

Most design-build remodeling firms already have the hard part done. Great work, happy clients, and solid photos.

What’s missing is a clear way to turn all of that into the right website pages so homeowners trust you faster and reach out already informed.