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Make the Webinar 10x More Useful with a 20-Min 1:1

What You’ll Get in 20 Minutes:

On this quick call, we'll walk through how your marketing stacks up against the same 6 steps from the webinar and help you get clear on what actually matters first for 2026.

This call is a chance for both sides to see if there’s a good fit. You’ll get clear next steps either way, and we’ll be honest if we don’t think we’re the right partner.

130+ 5-Star Google Reviews from Remodelers and Contractors

130+ reviews • 5.0 rating

Here are a few highlights.

“CGN has a great process that helped bring our website back to life. Our current site was developed by CGN. Logan and his group not only executed the project in a top-notch, professional manner they offered a support and marketing plan second to none. Premium marketing service in a challenging space. I would recommend the Logan and the group at CGN.”

— Alex Weeks, Northbuilt Construction

“Our SEO dramatically improved. But the really crazy part? Our top qualified lead generator is ChatGPT. Homeowners search via AI, and because of what CGN built, we show up. That alone pays for everything.”

— Jared Purkey, California Aqua Pros

“We’ve generated more leads in 3 days with our new site than the entirety of our old site. The team at CGN walked us through every step of the process, and the quality is noticeable. We’re finally showing up where our clients are searching.”

— Nick Sammons, TruVine Renovations

2026 Homeowner Behavior Is Here. Is Your Marketing Still in 2022?

The "spray and pray" marketing that used to sort-of work is getting punished. 2026 rewards trust, proof, and experience.

Shift #1: AI Is Becoming the New "Friend Referral"

Homeowners aren’t just Googling “remodeler near me” anymore—they’re asking ChatGPT, Gemini, and Google’s AI Overviews who they should talk to for a $150K+ remodel.

These tools scan the web for detailed project pages, strong local signals, and real expertise.

If your online presence is thin, generic, or outdated, you get skipped.

2026 Reality: You don’t “game the algorithm.” You feed AI and search with real proof of the work you do and who you do it for.

Shift #2: The Algorithm Changed Significantly Since 2022

“Post more.” “Boost it.” “Try some ads.” That used to sort-of work. Now it just burns money faster.

Platforms reward content that speaks clearly to a specific homeowner with a specific problem.

Vague “we do everything for everyone” messaging gets ignored.

If your content isn’t rooted in a clear ideal client and process, 2026 algorithms treat it as noise.

 

2026 Reality: You don’t need more content. You need content that’s built on clarity.

Shift #3: High-End Homeowners Want a Full Experience Before They Call

For a 5–6 figure remodel, homeowners want to feel like they already know you.

They expect to see projects like theirs, in neighborhoods like theirs.

They want to understand how you think, how you run projects, and how you handle problems.

They’re reading, watching, and comparing you to 2–3 other remodelers before they ever reach out.

2026 Reality: Your marketing isn’t just “getting your name out there.” It’s building a trust-rich experience that lets homeowners choose you with confidence.

Sound Familiar?

You're Not the Problem—Your Order of Operations Is

Most remodelers are doing what “worked okay” a few years ago: a decent website, some light SEO, a few boosted posts, maybe some paid leads. In 2026, that looks and feels random to homeowners—and to the algorithms. This isn’t about doing more marketing. It’s about finally upgrading your playbook to match how serious homeowners are choosing remodelers right now.

The 6-Step Marketing Foundation Framework for 2026

Instead of stacking random tactics, this framework gives you the right order to build a 2026-ready marketing engine that earns trust and drives qualified leads.

1

ICA

2

USP

3

MEDIA

4

WEBSITE

5

SEO & AI

6

SOCIAL ADS

1

Step 1 – Ideal Client Avatar (ICA)

Define exactly who your best-fit homeowner is—project type, location, budget, expectations—so every message and photo speaks directly to them.

 

Solves: Talking to everyone and attracting the wrong people.

2

Step 2 – Unique Selling Proposition (USP)

Clarify, in plain language, what makes your process different and provable so homeowners and AI tools can repeat back why you’re the best fit.

Solves: Sounding like every other remodeler.

3

Step 3 – Media & Branding

Turn your photos and videos into a consistent, professional story that shows your quality, style, and process at a glance.

 

Solves: Nice photos that don’t actually build trust.

4

Step 4 – Website as a Sales Tool

Restructure your site into a guided experience with project stories, process, and FAQs so serious homeowners show up pre-educated and pre-sold.

Solves: A pretty brochure site that doesn’t sell.

5

Step 5 – SEO & AI Search (GEO)

Build service + location and project pages that clearly signal who you serve and where, so 2026 search and AI tools know to send homeowners your way.

Solves: Not being found by Google—or by AI assistants.

6

Step 6 – Social & Video Ads (Top-of-Funnel)

Once the foundation is in place, run targeted video campaigns that introduce your brand and drive the right people into a site that’s ready to convert.

Solves: Pouring ad spend into a leaky system.

Most remodelers jump straight to Step 5 and blame "marketing" when it doesn't work.

This framework shows you what to fix first and what to stop worrying about—for now.

Includes the 6-Step Implementation Guide with 30-day priorities.

Real Results from Implementing the Framework

See how a scattered approach transforms into a dominant market position.

BEFORE

AFTER

From barely visible in search results to dominating local high-intent keywords.

Turning a brochure site into a 24/7 sales tool with Featured Project pages.

Clear visibility into lead quality and ROI instead of guessing.

Note: The examples above are from a client we worked with directly. This webinar teaches you the framework and strategy behind these results. To implement the full system—including website development, content creation, and ongoing optimization—you would work with our team.

Meet Your Host – Logan Shinholser, Founder of Contractor Growth Network

I started Contractor Growth Network after helping my dad’s koi pond company attract better clients by showing the real value of what he did for clients. Once we told his story the right way, he stopped competing on price and started winning work based on trust and quality.

Since then, my team and I have helped hundreds of high-end remodelers do the same through clear messaging, strong websites, and marketing that truly reflects their work.

I believe the next major shift for remodelers is already here: AI-driven search visibility. My focus is helping remodelers understand how these new tools decide who shows up first and how to make sure it’s you.

I’ve spoken on stages for Remodelers Advantage, JobTread, The Contractor Fight, Remodelers on the Rise, and the International Builders’ Show.

You don’t need to be a tech expert to stay visible. You just need to understand how AI decides who homeowners find and trust.

What You'll Walk Away With

Not just ideas—an actual playbook for your remodeling company.

Note: This webinar teaches you the framework, strategy, and what needs to be done. We do not implement these systems for you during the webinar. If you want our team to build and execute this for your business, that’s a separate engagement.

Trusted by High-End Remodeling Companies Across the Country

Design-build and interior remodeling companies who've moved from random tactics to strategic systems.

Questions Remodelers Ask Before Registering

Is this just a sales pitch?
No. This is a real training. I'll walk you through the 6 steps, show examples, and give you the implementation guide and 30-day audit. At the end, I'll briefly share how we can help if you want support—but you'll get plenty of value whether we work together or not.
We're already doing marketing. Is this still for us?
Yes. Most people who attend already have a site, SEO, and maybe even ads running. This framework helps you see what's missing, what's out of order, and where the quick wins are—without throwing everything out.
We're busy. How realistic is it to implement this?
The goal isn't to dump a hundred tasks on your plate. It's to show you what to stop doing, what to fix first, and what can wait. The 30-day audit is designed around real production schedules—not fantasy time.
I'm not very techy. Am I going to be lost?
No. We'll keep the language simple and focus on decisions—not software. You'll understand the “why” and “what” even if your team or a partner handles the “how.”
What if I can't make it live?
Register anyway. We'll send the recording and the 6-Step Implementation Guide to everyone who signs up. Live is best if you want to ask questions, but you won’t miss the content.

If You Want 2026 to Be a Strong Year, You Can't Market Like It's 2022

A 6–12 month marketing build means the decisions you make now show up in your 2026 pipeline.

If You Build Your 2026 Foundation Now

If You Keep Running the Old Playbook

You can make 2026 the year your marketing finally feels strategic—or another year of hoping 2022's approach still works.

Ready to Walk into 2026 with a Real Marketing Plan?

Join this free 45-minute training and leave with a 6-step 2026 marketing framework, an implementation guide, and a 30-day plan to start upgrading this year.

What You'll Get

Save Your Seat

Join this free 45-minute training on the 6-step 2026 marketing framework built for established, high-end interior remodelers.

We’ll send the link, reminders, and a few helpful remodeling marketing resources. No spam. Unsubscribe anytime.

Webinar Details

Date
December 11th, 2024

Length
45 minutes + Q&A

Recording
Sent to all registrants

Time
2:00 pm EST

Format
Live online

Cost
free

Register For the Webinar

Register For the Webinar

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