The Right Way to Do Local SEO for Contractors

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If you’re a contractor, your local audience is your lifeline.  People in your city probably make up the majority of your target audience. As a result, you need to focus your marketing efforts on engaging these individuals.  Local search engine optimization (SEO) is the process of increasing your search engine rankings for local customers. Here […]

What is SEO (Search Engine Optimization) and Why Does it Matter?

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As a business owner, you know that having a solid online presence is essential. While pursuing that goal, you may have come across SEO (Search Engine Optimization) and wondered what it is and why it matters for digital branding.  In this article, I will explain what SEO is and why it matters for your business, […]