Top Content Marketing Mistakes Contractors Should Avoid

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Mastering Content Marketing: Avoiding the Pitfalls Contractors Often Face In today’s digital age, content marketing has emerged as a powerful tool for businesses across all sectors, and the contracting industry is no exception.  For contractors, it’s not just about showcasing a portfolio of completed projects; it’s about building trust, establishing authority, and connecting with potential […]

Identifying Pain Points and Needs of Your Target Audience

The Importance of Identifying Pain Points Your contracting business earns revenue by providing products and services to resolve customer problems.  However, gaining new leads can be challenging if you don’t accurately identify customer pain points.  Explore the following guide to content marketing for contractors to learn: What Is a Pain Point? A pain point is […]

Defining Your Content Marketing Goals

Importance of Content Marketing for Contractors In the modern, internet-driven local service market, consumers often find and engage with contracting companies online before making purchasing decisions.  Whether you run a business in the construction industry or manage a team of house painters, the importance of a content marketing strategy cannot be overstated.  Sporadically updating your […]

Common Types of Content Used in Content Marketing

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Exploring Different Types of Content What types of content marketing deliver the best results and ROI (return on investment) for your business? From blogs and case studies to videos and social media posts, content marketing includes a wide range of different formats.  But which content formats are the most effective for local, service-based businesses like […]

Your Roadmap to the Google Helpful Content Algorithm Update

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What Is The Helpful Content Update All About? How often have you searched online for information but had to click on four or five different results before finding the answers you wanted?  The new Google helpful content algorithm update aims to put an end to that fruitless and highly frustrating practice.  Essentially, the helpful content […]

A Comprehensive Guide to Digital Marketing for Contractors

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Dominate your competitors online by following our exhaustive guide to digital marketing for contractors! In recent years, several market sectors have moved almost entirely online.
If your general contracting company hasn’t adapted to these changing market conditions, it stands at a disadvantage to those that have. Read on to discover everything you need to know about digital marketing for general contractors from our team at the Contractor Growth Network.

SEO Case Study: How We Increased Traffic to This Remodeling Website by 369% in 2022

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SEO Case Study: Frei-remodeling.com Frei Remodeling & Construction is a home renovation contractor in Tucson, Arizona, run by Joseph Frei. This family business was founded in 1962 and has served southern Arizona for over 60 years. Joe Frei hired Contractor Growth Network (CGN) in 2019 to redesign the Frei Remodeling & Construction Website. In June […]

Using Keyword Research to Grow Your Contracting Business

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When you imagined opening your own contracting business, you probably didn’t picture performing keyword research as one of your quarterly tasks. But keyword research is a critical aspect of your marketing plan — which drives your company’s success.  Keyword research may feel overwhelming, especially if you have no marketing experience.  In this guide, we’ll break […]

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