Developing A Content Marketing Mission Statement

The Value of a Content Marketing Mission Statement Content marketing is an essential part of any successful business’s marketing strategy.  But to make your online content marketing efforts truly effective, you need a solid foundation: a content marketing mission statement.  This mission statement will guide your content creation and help you stay focused on your […]

Identifying Pain Points and Needs of Your Target Audience

The Importance of Identifying Pain Points Your contracting business earns revenue by providing products and services to resolve customer problems.  However, gaining new leads can be challenging if you don’t accurately identify customer pain points.  Explore the following guide to content marketing for contractors to learn: What Is a Pain Point? A pain point is […]

Defining Your Content Marketing Goals

Importance of Content Marketing for Contractors In the modern, internet-driven local service market, consumers often find and engage with contracting companies online before making purchasing decisions.  Whether you run a business in the construction industry or manage a team of house painters, the importance of a content marketing strategy cannot be overstated.  Sporadically updating your […]

Conducting Market Research to Identify Your Target Audience

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The Importance of Market Research for Contractors As a contractor, you’re focused on providing exceptional service that keeps customers coming back for years to come.  Your business needs a steady stream of new clients to thrive, too, but attracting fresh prospects can be a daunting challenge. Let’s dive in and go over the importance of […]

Understanding Your Buyer Personas

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The Value of Buyer Personas Does your contracting business use buyer personas as part of its marketing strategy?  If you haven’t heard of buyer personas, you could be missing out on qualified leads that have the potential to become long-time customers.  In this guide, you’ll learn what buyer personas have to offer you as a […]

Common Types of Content Used in Content Marketing

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Exploring Different Types of Content What types of content marketing deliver the best results and ROI (return on investment) for your business? From blogs and case studies to videos and social media posts, content marketing includes a wide range of different formats.  But which content formats are the most effective for local, service-based businesses like […]

The Benefits of Content Marketing for Businesses

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The Importance Of Content Marketing Managing a business can be challenging in today’s competitive landscape. Executing an effective marketing campaign can mean the difference between your success and failure. Content marketing for business is vital for promoting your brand online and keeping revenue high. Here, we will explain why content marketing is crucial for your […]

How Content Marketing Differs From Traditional Marketing

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Boost Your Online Traffic with Effective Digital Marketing Strategies Developing an air-tight marketing strategy is essential for the success of your business.  Whether your contracting business serves a small local community or is one of several firms in a big city, marketing will help convert your target audience into customers. Learning the differences between content […]

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