How Content Marketing Differs From Traditional Marketing
Boost Your Online Traffic with Effective Digital Marketing Strategies Developing an air-tight marketing strategy is essential for the success of your business. Whether your contracting business serves a small local community or is one of several firms in a big city, marketing will help convert your target audience into customers. Learning the differences between content […]
The Role of Content Marketing in the Buyer’s Journey
The Impact of Content on the Buyer’s Journey Effective marketing depends on your ability to provide valuable information to potential customers throughout their shopping experience — aka the buyer’s journey. Digital marketers agree that content marketing is the optimal way to drive people toward your products or services as they navigate this process. In this article, you […]
Content Marketing 101: What is Content Marketing?
What Is Content Marketing? Content marketing is the process of creating and distributing valuable, relevant content to attract and retain a target audience. Creating quality content can help businesses increase engagement, reach more customers, and close more sales. Content marketing is one of the most effective digital marketing strategies with one of the highest ROIs […]
A Comprehensive Guide to Digital Marketing for Contractors
Dominate your competitors online by following our exhaustive guide to digital marketing for contractors! In recent years, several market sectors have moved almost entirely online.
If your general contracting company hasn’t adapted to these changing market conditions, it stands at a disadvantage to those that have. Read on to discover everything you need to know about digital marketing for general contractors from our team at the Contractor Growth Network.
Measuring SEO ROI: Are You Getting a Good Bang for Your Buck?
As a contractor, you know that calculating your return on investment (ROI) is crucial. After all, you wouldn’t want to take on a remodeling job if you’d be spending more than you’d make in profit. When you invest in search engine optimization (SEO), you must track its ROI as well. The thing is, measuring SEO […]
Content Marketing: How to Start Creating Content for Your Construction Company
Content Marketing for Construction Companies At this point, you have probably heard about content marketing. Over the last 20 years, content marketing has exploded in popularity in the construction industry, and for good reason. Content Marketing is one of the most effective marketing tactics, and it has one of the best ROIs of any marketing […]
SEO Case Study: How We Sent 40,000 People to This Pond Website in One Month
SEO Case Study: Premierpond.com Premier Ponds is an ecosystem pond company that serves Maryland, Washington DC, and Northern Virginia. Steve Shinholser founded the company in 2001. In 2020 Steve sold Premier Ponds to two of his best employees (Andrew & Mike) for a multi-million dollar sum. Contractor Growth Network redesigned the Premier Ponds website in […]
SEO Case Study: How We Grew This Painting Website’s Traffic By 13,278%
SEO Case Study: Tribblepainting.com Tribble Painting Company is a residential and commercial painting company in Ann Arbor, Michigan. Tribble Painting was established in 1992 by Todd Tribble, an expert painter with over 30 years of experience. Contractor Growth Network redesigned the Tribble Painting website and began the creation of SEO content in 2019 with the […]
Video Marketing Made Easy For Contractors
If you’re a contracting company owner, there’s a good chance you’re always looking for new ways to bring in more business. After all, more business means more money in your pocket, which is never bad. What you may not realize, however, is that there’s a powerful marketing tool at your disposal that you may not […]
SEO For Contractors – How To Rank Higher (In Layman’s Terms)
Disclaimer: There is a lot of information about SEO not included in this section, but my goal is to explain this as simply as possible. If you want to go down the SEO rabbit hole, there are a ton of resources online that will break it down for you. When I started marketing at Premier […]
How to get more Construction leads: 10 tips
If you’re in the construction business, then you know that generating leads can be tough. The construction industry is highly competitive, and it can be difficult to get your business seen by potential customers. Fortunately, there are a number of things you can do to generate more construction leads. This article will give you 10 […]
The Right Way to Do Local SEO for Contractors
If you’re a contractor, your local audience is your lifeline. People in your city probably make up the majority of your target audience. As a result, you need to focus your marketing efforts on engaging these individuals. Local search engine optimization (SEO) is the process of increasing your search engine rankings for local customers. Here […]
Guide to Digital Branding for Contractors and How It Can Help Your Business Succeed
When you hear “digital branding,” you probably think of a logo or a website design. In reality, digital branding goes much further than that. Digital branding encompasses your brand’s image, reputation, and story within a digital space. Your brand sets you apart from the other contractors in your area and gives potential customers a reason […]
What is SEO (Search Engine Optimization) and Why Does it Matter?
As a business owner, you know that having a solid online presence is essential. While pursuing that goal, you may have come across SEO (Search Engine Optimization) and wondered what it is and why it matters for digital branding. In this article, I will explain what SEO is and why it matters for your business, […]