As a contractor, you know that calculating your return on investment (ROI) is crucial. After all, you wouldn’t want to take on a remodeling job if you’d be spending more than you’d make in profit. When you invest in search engine optimization (SEO), you must track its ROI as well. The thing is, measuring SEO […]
How Much do SEO Services Cost? On average, SEO services cost between $1,500 and $7,500 per month. However, the price of SEO services varies depending on several factors, like services purchased, payment model, and the service provider. On the low end, SEO services can cost as little as $50. On the high end, SEO services […]
If you’re a construction contractor who is ready to start using content marketing to generate leads but aren’t sure where to start, this blog post is for you. Keep reading to learn 7 key tips to take your content marketing strategy to the next level.
Content Marketing for Construction Companies At this point, you have probably heard about content marketing. Over the last 20 years, content marketing has exploded in popularity in the construction industry, and for good reason. Content Marketing is one of the most effective marketing tactics, and it has one of the best ROIs of any marketing […]
SEO Case Study: Premierpond.com Premier Ponds is an ecosystem pond company that serves Maryland, Washington DC, and Northern Virginia. Steve Shinholser founded the company in 2001. In 2020 Steve sold Premier Ponds to two of his best employees (Andrew & Mike) for a multi-million dollar sum. Contractor Growth Network redesigned the Premier Ponds website in […]
SEO Case Study: Tribblepainting.com Tribble Painting Company is a residential and commercial painting company in Ann Arbor, Michigan. Tribble Painting was established in 1992 by Todd Tribble, an expert painter with over 30 years of experience. Contractor Growth Network redesigned the Tribble Painting website and began the creation of SEO content in 2019 with the […]
Conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website who complete a desired action. The desired action could be anything from making a purchase, to subscribing to a newsletter, to scheduling a consultation. In other words, CRO is all about turning more website visitors into leads and customers.
What is Off Page SEO? Off page SEO references any activity done outside the framework of your website that aims to impact your site’s ranking in search engine results pages(SERP). Off-page SEO comprises many activities; some of the most common are link building, social media marketing, guest blogging, citation building, and podcasts. In this blog […]
SEO tools provide information on how to improve a website’s ranking on a search engine (typically Google). They do this by analyzing a website’s keywords, content, backlinks, rankings, and technical SEO optimization.
If you’re in the construction business, then you know that generating leads can be tough. The construction industry is highly competitive, and it can be difficult to get your business seen by potential customers. Fortunately, there are a number of things you can do to generate more construction leads. This article will give you 10 […]
Content marketing is the process of creating and distributing valuable, relevant content to attract and retain a target audience. Creating quality content can help businesses increase engagement, reach more customers, and close more sales. Content marketing is one of the most effective digital marketing strategies with one of the highest ROIs available today, so it’s […]
If you’re a contractor, your local audience is your lifeline. People in your city probably make up the majority of your target audience. As a result, you need to focus your marketing efforts on engaging these individuals. Local search engine optimization (SEO) is the process of increasing your search engine rankings for local customers. Here […]
When you hear “digital branding,” you probably think of a logo or a website design. In reality, digital branding goes much further than that. Digital branding encompasses your brand’s image, reputation, and story within a digital space. Your brand sets you apart from the other contractors in your area and gives potential customers a reason […]
As a business owner, you know that having a solid online presence is essential. While pursuing that goal, you may have come across SEO (Search Engine Optimization) and wondered what it is and why it matters for digital branding. In this article, I will explain what SEO is and why it matters for your business, […]
What is Google My Business? Google My Business (Now Google Business Profile) is a powerful tool that businesses can use to harness the power of the Google search engine to draw potential customers to your site. Since 2014, companies have used Google My Business to create business profiles and share those profiles with customers searching […]
Dominate your competitors online by following our exhaustive guide to digital marketing for contractors! In recent years, several market sectors have moved almost entirely online.
If your general contracting company hasn’t adapted to these changing market conditions, it stands at a disadvantage to those that have. Read on to discover everything you need to know about digital marketing for general contractors from our team at the Contractor Growth Network.