We Analyzed The Wildly Successful Youtube Channel SB Mowing: Here’s What We Learned!
SB Mowing’s Landscaping Youtube Success The world of YouTube is as diverse as it is vast, with channels dedicated to virtually every topic imaginable. But how does a channel dedicated to lawn care, of all things, manage to amass over one million subscribers and consistently rake in hundreds of thousands of views per video? The […]
Identifying Pain Points and Needs of Your Target Audience
The Importance of Identifying Pain Points Your contracting business earns revenue by providing products and services to resolve customer problems. However, gaining new leads can be challenging if you don’t accurately identify customer pain points. Explore the following guide to content marketing for contractors to learn: What Is a Pain Point? A pain point is […]
Defining Your Content Marketing Goals
Importance of Content Marketing for Contractors In the modern, internet-driven local service market, consumers often find and engage with contracting companies online before making purchasing decisions. Whether you run a business in the construction industry or manage a team of house painters, the importance of a content marketing strategy cannot be overstated. Sporadically updating your […]
Conducting Market Research to Identify Your Target Audience
The Importance of Market Research for Contractors As a contractor, you’re focused on providing exceptional service that keeps customers coming back for years to come. Your business needs a steady stream of new clients to thrive, too, but attracting fresh prospects can be a daunting challenge. Let’s dive in and go over the importance of […]
Understanding Your Buyer Personas
The Value of Buyer Personas Does your contracting business use buyer personas as part of its marketing strategy? If you haven’t heard of buyer personas, you could be missing out on qualified leads that have the potential to become long-time customers. In this guide, you’ll learn what buyer personas have to offer you as a […]
Common Types of Content Used in Content Marketing
Exploring Different Types of Content What types of content marketing deliver the best results and ROI (return on investment) for your business? From blogs and case studies to videos and social media posts, content marketing includes a wide range of different formats. But which content formats are the most effective for local, service-based businesses like […]
The Benefits of Content Marketing for Businesses
The Importance Of Content Marketing Managing a business can be challenging in today’s competitive landscape. Executing an effective marketing campaign can mean the difference between your success and failure. Content marketing for business is vital for promoting your brand online and keeping revenue high. Here, we will explain why content marketing is crucial for your […]
How Content Marketing Differs From Traditional Marketing
Boost Your Online Traffic with Effective Digital Marketing Strategies Developing an air-tight marketing strategy is essential for the success of your business. Whether your contracting business serves a small local community or is one of several firms in a big city, marketing will help convert your target audience into customers. Learning the differences between content […]
The Role of Content Marketing in the Buyer’s Journey
The Impact of Content on the Buyer’s Journey Effective marketing depends on your ability to provide valuable information to potential customers throughout their shopping experience — aka the buyer’s journey. Digital marketers agree that content marketing is the optimal way to drive people toward your products or services as they navigate this process. In this article, you […]
Content Marketing 101: What is Content Marketing?
What Is Content Marketing? Content marketing is the process of creating and distributing valuable, relevant content to attract and retain a target audience. Creating quality content can help businesses increase engagement, reach more customers, and close more sales. Content marketing is one of the most effective digital marketing strategies with one of the highest ROIs […]
The Complete Contractor’s Guide to Video Promotion & Distribution
The Importance of Video Promotion & Distribution Video is one of the most powerful forms of content and should be a core component of any content marketing strategy. But focusing on creating high-quality videos isn’t enough; you must also distribute your videos to the right audience. That’s where video promotion and distribution come in — […]
Customer Testimonial Videos: Powerful Benefits, Best Practices, and Expert Tips
The Importance of Customer Testimonial Videos For business owners in today’s hypercompetitive world, providing high-quality services and building a satisfied and loyal customer base are critical strategies for driving growth and continued success. But here’s the catch: Conveying the quality and integrity of your company to potential customers is no simple task. It requires expert content […]
Your Roadmap to the Google Helpful Content Algorithm Update
What Is The Helpful Content Update All About? How often have you searched online for information but had to click on four or five different results before finding the answers you wanted? The new Google helpful content algorithm update aims to put an end to that fruitless and highly frustrating practice. Essentially, the helpful content […]
A Comprehensive Guide to Digital Marketing for Contractors
Dominate your competitors online by following our exhaustive guide to digital marketing for contractors! In recent years, several market sectors have moved almost entirely online.
If your general contracting company hasn’t adapted to these changing market conditions, it stands at a disadvantage to those that have. Read on to discover everything you need to know about digital marketing for general contractors from our team at the Contractor Growth Network.
SEO Case Study: How We Increased Traffic to This Remodeling Website by 369% in 2022
SEO Case Study: Frei-remodeling.com Frei Remodeling & Construction is a home renovation contractor in Tucson, Arizona, run by Joseph Frei. This family business was founded in 1962 and has served southern Arizona for over 60 years. Joe Frei hired Contractor Growth Network (CGN) in 2019 to redesign the Frei Remodeling & Construction Website. In June […]
Get Started With Google Analytics in 5 Easy Steps
If you’re a website owner and are not using Google Analytics (GA), you’re missing out on one of the most powerful revenue-boosting tools out there. Fortunately, you’re not alone. Many of our contractor clients are wary of this software, and no wonder. If you don’t have experience with Google Analytics or aren’t particularly tech-savvy, all […]
Using Keyword Research to Grow Your Contracting Business
When you imagined opening your own contracting business, you probably didn’t picture performing keyword research as one of your quarterly tasks. But keyword research is a critical aspect of your marketing plan — which drives your company’s success. Keyword research may feel overwhelming, especially if you have no marketing experience. In this guide, we’ll break […]
Measuring SEO ROI: Are You Getting a Good Bang for Your Buck?
As a contractor, you know that calculating your return on investment (ROI) is crucial. After all, you wouldn’t want to take on a remodeling job if you’d be spending more than you’d make in profit. When you invest in search engine optimization (SEO), you must track its ROI as well. The thing is, measuring SEO […]
SEO Pricing Guide: How Much Do SEO Services Cost in 2023?
How Much do SEO Services Cost? On average, SEO services cost between $1,500 and $7,500 per month. However, the price of SEO services varies depending on several factors, like services purchased, payment model, and the service provider. On the low end, SEO services can cost as little as $50. On the high end, SEO services […]
Content Marketing for Contractors | 7 Construction Marketing Tips
If you’re a construction contractor who is ready to start using content marketing to generate leads but aren’t sure where to start, this blog post is for you. Keep reading to learn 7 key tips to take your content marketing strategy to the next level.
Content Marketing: How to Start Creating Content for Your Construction Company
Content Marketing for Construction Companies At this point, you have probably heard about content marketing. Over the last 20 years, content marketing has exploded in popularity in the construction industry, and for good reason. Content Marketing is one of the most effective marketing tactics, and it has one of the best ROIs of any marketing […]
SEO Case Study: How We Sent 40,000 People to This Pond Website in One Month
SEO Case Study: Premierpond.com Premier Ponds is an ecosystem pond company that serves Maryland, Washington DC, and Northern Virginia. Steve Shinholser founded the company in 2001. In 2020 Steve sold Premier Ponds to two of his best employees (Andrew & Mike) for a multi-million dollar sum. Contractor Growth Network redesigned the Premier Ponds website in […]
SEO Case Study: How We Grew This Painting Website’s Traffic By 13,278%
SEO Case Study: Tribblepainting.com Tribble Painting Company is a residential and commercial painting company in Ann Arbor, Michigan. Tribble Painting was established in 1992 by Todd Tribble, an expert painter with over 30 years of experience. Contractor Growth Network redesigned the Tribble Painting website and began the creation of SEO content in 2019 with the […]
What Is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website who complete a desired action. The desired action could be anything from making a purchase, to subscribing to a newsletter, to scheduling a consultation. In other words, CRO is all about turning more website visitors into leads and customers.
What is Off Page SEO? Everything You Need To Know!
What is Off Page SEO? Off page SEO references any activity done outside the framework of your website that aims to impact your site’s ranking in search engine results pages(SERP). Off-page SEO comprises many activities; some of the most common are link building, social media marketing, guest blogging, citation building, and podcasts. In this blog […]
What Are SEO Tools? Your Guide To The Basics
SEO tools provide information on how to improve a website’s ranking on a search engine (typically Google). They do this by analyzing a website’s keywords, content, backlinks, rankings, and technical SEO optimization.
How to get more Construction leads: 10 tips
If you’re in the construction business, then you know that generating leads can be tough. The construction industry is highly competitive, and it can be difficult to get your business seen by potential customers. Fortunately, there are a number of things you can do to generate more construction leads. This article will give you 10 […]
The Right Way to Do Local SEO for Contractors
If you’re a contractor, your local audience is your lifeline. People in your city probably make up the majority of your target audience. As a result, you need to focus your marketing efforts on engaging these individuals. Local search engine optimization (SEO) is the process of increasing your search engine rankings for local customers. Here […]
Guide to Digital Branding for Contractors and How It Can Help Your Business Succeed
When you hear “digital branding,” you probably think of a logo or a website design. In reality, digital branding goes much further than that. Digital branding encompasses your brand’s image, reputation, and story within a digital space. Your brand sets you apart from the other contractors in your area and gives potential customers a reason […]
What is SEO (Search Engine Optimization) and Why Does it Matter?
As a business owner, you know that having a solid online presence is essential. While pursuing that goal, you may have come across SEO (Search Engine Optimization) and wondered what it is and why it matters for digital branding. In this article, I will explain what SEO is and why it matters for your business, […]
Get the Most out of Google My Business with Contractor Growth Network
What is Google My Business? Google My Business (Now Google Business Profile) is a powerful tool that businesses can use to harness the power of the Google search engine to draw potential customers to your site. Since 2014, companies have used Google My Business to create business profiles and share those profiles with customers searching […]