What is content marketing?

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Content marketing is the process of creating and distributing valuable, relevant content to attract and retain a target audience.  Creating quality content can help businesses increase engagement, reach more customers, and close more sales. Content marketing is one of the most effective digital marketing strategies with one of the highest ROIs available today, so it’s […]

Guide to Digital Branding for Contractors and How It Can Help Your Business Succeed

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When you hear “digital branding,” you probably think of a logo or a website design.  In reality, digital branding goes much further than that.  Digital branding encompasses your brand’s image, reputation, and story within a digital space. Your brand sets you apart from the other contractors in your area and gives potential customers a reason […]