Building a Strong Brand: A Guide for Construction Companies
Crafting a Distinct Identity in the Construction Industry In the ever-evolving construction industry, establishing a strong brand is not just a marketing strategy but a cornerstone for success. A powerful brand resonates with your audience, distinguishing your services in a crowded marketplace. At Contractor Growth Network (CGN), we understand the unique challenges and opportunities that […]
Top Content Marketing Mistakes Contractors Should Avoid
Mastering Content Marketing: Avoiding the Pitfalls Contractors Often Face In today’s digital age, content marketing has emerged as a powerful tool for businesses across all sectors, and the contracting industry is no exception. For contractors, it’s not just about showcasing a portfolio of completed projects; it’s about building trust, establishing authority, and connecting with potential […]
The Ultimate Guide to Social Media for Plumbers: Strategies, Tips, and Engaging Ideas
The Importance Of Social Media For Plumbers With billions of users across various platforms, social media offers an unparalleled opportunity to reach potential customers, build brand authority, and grow your plumbing business. This comprehensive guide will explore the importance of social media for plumbers, provide engaging plumbing social media post ideas, and share actionable strategies tailored to the […]
The Power Of User-Generated Content In Your Marketing Strategy
The Impact of User-Generated Content Have you ever wondered why certain brands amass a huge following while others barely make a dent? Or why some products are constantly out of stock while others remain untouched? The answer lies in utilizing the power of user-generated content (UGC) in your marketing strategy. In this blog article, we […]
Grass Roots Pond and Garden’s Explosive Growth on TikTok
In the world of digital marketing, success stories come in all shapes and sizes. Today, we’re focusing on a unique case that has made waves in the social media landscape: Grass Roots Pond and Garden. This pond company based in Ann Arbor, Michigan, has managed to amass over 600,000 followers on TikTok, a platform known […]
Leveraging Google’s Local Search Trends for Your Contracting Business
Why Local Search Matters For Contractors As a contractor, staying ahead of the curve in the digital landscape is crucial for your business’s success. Google’s local search trends are constantly evolving, and understanding these changes can give you a competitive edge. In this blog post, we’ll explore four key Google local search trends that emerged […]
Content Marketing For Contractors: Balancing Evergreen and Timely Content
Content Marketing for Contractors: Evergreen Content and Timely Content As a contractor, have you ever wondered how to keep your content fresh and relevant for your target audience? Are you looking for ways to maintain a steady stream of content that keeps your business at the forefront of your customer’s minds? If so, then this […]
Determining Your Unique Value Proposition For A Content Marketing Strategy
The Importance of A Unique Value Proposition In today’s competitive digital landscape, crafting an effective content marketing strategy is more critical than ever. According to Visual Objects–a directory of design and creative agencies–more than three-quarters of consumers will research a company online before physically visiting them. A key component of a winning marketing strategy is […]
Developing A Content Marketing Mission Statement
The Value of a Content Marketing Mission Statement Content marketing is an essential part of any successful business’s marketing strategy. But to make your online content marketing efforts truly effective, you need a solid foundation: a content marketing mission statement. This mission statement will guide your content creation and help you stay focused on your […]
We Analyzed The Wildly Successful Youtube Channel SB Mowing: Here’s What We Learned!
SB Mowing’s Landscaping Youtube Success The world of YouTube is as diverse as it is vast, with channels dedicated to virtually every topic imaginable. But how does a channel dedicated to lawn care, of all things, manage to amass over one million subscribers and consistently rake in hundreds of thousands of views per video? The […]
Identifying Pain Points and Needs of Your Target Audience
The Importance of Identifying Pain Points Your contracting business earns revenue by providing products and services to resolve customer problems. However, gaining new leads can be challenging if you don’t accurately identify customer pain points. Explore the following guide to content marketing for contractors to learn: What Is a Pain Point? A pain point is […]
Defining Your Content Marketing Goals
Importance of Content Marketing for Contractors In the modern, internet-driven local service market, consumers often find and engage with contracting companies online before making purchasing decisions. Whether you run a business in the construction industry or manage a team of house painters, the importance of a content marketing strategy cannot be overstated. Sporadically updating your […]
Common Types of Content Used in Content Marketing
Exploring Different Types of Content What types of content marketing deliver the best results and ROI (return on investment) for your business? From blogs and case studies to videos and social media posts, content marketing includes a wide range of different formats. But which content formats are the most effective for local, service-based businesses like […]
The Benefits of Content Marketing for Businesses
The Importance Of Content Marketing Managing a business can be challenging in today’s competitive landscape. Executing an effective marketing campaign can mean the difference between your success and failure. Content marketing for business is vital for promoting your brand online and keeping revenue high. Here, we will explain why content marketing is crucial for your […]
How Content Marketing Differs From Traditional Marketing
Boost Your Online Traffic with Effective Digital Marketing Strategies Developing an air-tight marketing strategy is essential for the success of your business. Whether your contracting business serves a small local community or is one of several firms in a big city, marketing will help convert your target audience into customers. Learning the differences between content […]
The Role of Content Marketing in the Buyer’s Journey
The Impact of Content on the Buyer’s Journey Effective marketing depends on your ability to provide valuable information to potential customers throughout their shopping experience — aka the buyer’s journey. Digital marketers agree that content marketing is the optimal way to drive people toward your products or services as they navigate this process. In this article, you […]
Content Marketing 101: What is Content Marketing?
What Is Content Marketing? Content marketing is the process of creating and distributing valuable, relevant content to attract and retain a target audience. Creating quality content can help businesses increase engagement, reach more customers, and close more sales. Content marketing is one of the most effective digital marketing strategies with one of the highest ROIs […]
The Complete Contractor’s Guide to Video Promotion & Distribution
The Importance of Video Promotion & Distribution Video is one of the most powerful forms of content and should be a core component of any content marketing strategy. But focusing on creating high-quality videos isn’t enough; you must also distribute your videos to the right audience. That’s where video promotion and distribution come in — […]
Using Keyword Research to Grow Your Contracting Business
When you imagined opening your own contracting business, you probably didn’t picture performing keyword research as one of your quarterly tasks. But keyword research is a critical aspect of your marketing plan — which drives your company’s success. Keyword research may feel overwhelming, especially if you have no marketing experience. In this guide, we’ll break […]
Measuring SEO ROI: Are You Getting a Good Bang for Your Buck?
As a contractor, you know that calculating your return on investment (ROI) is crucial. After all, you wouldn’t want to take on a remodeling job if you’d be spending more than you’d make in profit. When you invest in search engine optimization (SEO), you must track its ROI as well. The thing is, measuring SEO […]
Content Marketing for Contractors | 7 Construction Marketing Tips
If you’re a construction contractor who is ready to start using content marketing to generate leads but aren’t sure where to start, this blog post is for you. Keep reading to learn 7 key tips to take your content marketing strategy to the next level.
Content Marketing: How to Start Creating Content for Your Construction Company
Content Marketing for Construction Companies At this point, you have probably heard about content marketing. Over the last 20 years, content marketing has exploded in popularity in the construction industry, and for good reason. Content Marketing is one of the most effective marketing tactics, and it has one of the best ROIs of any marketing […]