We analyzed our client data and found a clear pattern. Clients who came to us for SEO without a CGN website average 1.4 website form submissions per month. Our clients with a CGN website average 8.5 form submissions per month. That’s over 6x more leads.
For new SEO clients starting from scratch, expect 3-5 qualified leads per month by Month 12, increasing to 10-20* by Month 24. These aren’t tire-kickers. They’ve already spent time on your website and understand your pricing and process before reaching out.
We’ve managed contractor SEO for over 100 remodelers using this exact approach.
*Lead volume depends on search demand in your specific market.
Want to see how this plays out for real clients?
If you’ve tried SEO before and it didn’t work, it’s probably because the agency obsessed over traffic or how many low-quality pages they could produce for you. They celebrated getting you to page one. They sent you reports showing traffic numbers going up. Maybe the phone rang more often.
But when you actually talked to those leads, they were low-quality prospects. Homeowners asking if you do handyman work. Homeowners with $30K budgets for $150K projects. Prospects who ghosted after the first call.
The agency didn’t care if those leads closed. They got paid for rankings and traffic, not results.
Here’s the difference between chasing rankings and building a real lead generation system:
“Well, we’re in the process of talking with a guy for a whole new house in a million-dollar neighborhood… And right now I’m at a job site where we’re building an in-law suite, and both of those were from the website.”
— David Campbell, 360 Construction
CGN SEO + Website Client
The Result: You stop wasting time on unqualified leads and start getting prospects who’ve already done their research, understand your pricing, and are way more ready to move forward.
Don’t just take our word for it.
Here’s what working with us actually looks like:
You'll have a dedicated Account Manager who will walk you through your current ranking, what's working, and what we're doing next. No guessing, no being left in the dark.
Track your rankings, traffic, and leads in real time. See exactly which leads came from SEO so you know what's actually working.
Educational blog posts, service location pages, and featured project stories that answer the exact questions your ideal clients are searching for.
We structure your content so AI tools like ChatGPT and Perplexity can find, read, and recommend you when homeowners ask who to hire.
See the pricing section for the complete list of deliverables included in each SEO plan.
Ready to see this working for your business?
The result: You get a partner who knows remodeling inside and out, focuses on the leads that close, and stays ahead of how homeowners search online. We aren’t just an outsourced marketing agency; we are an extension of your team.
Put It in Perspective:
The average kitchen remodel you do is $100K. A whole-home addition is $250K.
This SEO investment costs less than one project and generates 3-5+ qualified leads per month by Month 12. That’s the kind of pipeline control referrals alone can’t give you.
We believe in transparency. SEO requires a 12-month commitment because that’s how long it takes to build real authority that Google and AI tools trust.
Commitment: 12 months, then month-to-month
Not sure which package fits your market? We’ll recommend the right one during your free discovery call based on your competition and search volume.
Most agencies promise page one rankings in 3 months. They pump out thin content, spread you across too many markets, and give up when you don’t see results by Month 6.
We take 12 months. Not because we’re slow, but because contractor SEO requires building real authority with Google and AI search tools. That takes time, and we stick with you through the entire ramp-up.
Here’s what that looks like:
Before we create any content or build links, we need to understand your specific market.
This is where the work happens. Content starts going live, link building begins, and you’ll see your rankings start to improve.
Rankings continue to improve. Traffic is building. You’re starting to see a trickle of leads (1-3/month). You’re also starting to show up in AI search results.
This is when it starts to pay off. You’re seeing 3-5+ qualified leads/month from organic search (if you started from zero). Your pipeline is finally under your control.
You’re seeing 10-20 qualified leads/month (depending on market size and competition). You’re consistently showing up in both Google and AI search results. The longer you do this, the better it works.
Throughout the entire process, you have:
You’ll see technical improvements and small ranking gains by Month 3-4. You’ll start seeing a trickle of leads (1-3/month) around Month 9. Meaningful lead flow (3-5+ leads/month) typically hits around the 12-month mark.
Keep in mind, lead volume also depends on seasonality. Even if you’re ranking #1 for everything, homeowners aren’t searching for remodelers at the same rate year-round. December and January are typically slower. Spring and fall tend to pick up. This is a long-term asset, not a quick fix.
Most agencies spread you too thin (trying to rank in too many markets), pump out thin content, and give up at Month 6. We focus on building real authority in your core markets with quality content, and we stick with you through the 12-month ramp-up period.
Also, if your website isn’t set up to convert, SEO won’t work. That’s why we recommend doing the website first (or at the same time). Our clients with a CGN website average 8.5 form submissions per month compared to 1.4 for those without.
AI tools like ChatGPT and Perplexity pull from Google’s search results and other authoritative sources across the web. If you’re ranking well on Google and have strong citations, you’ll show up in AI search results. We optimize your content specifically for AI tools, structuring it so they can easily find, read, and cite it when homeowners ask for recommendations.
No. SEO requires a 12-month commitment because that’s how long it takes to build real authority and see meaningful results. If we let clients pause at 6 months, we’d be setting everyone up for failure.
That said, if things aren’t moving in the right direction by Month 6-9, we’ll adjust the strategy (more content, different keywords, more aggressive link building) and eat the cost of the extra work.
It goes month-to-month. You can cancel anytime after the initial 12-month commitment.
But most clients don’t cancel. By Month 12, SEO is typically generating 3-5+ leads/month. By Month 24, it can scale to 10-20/month depending on your market. Why would you turn that off?
You’ll have access to a custom portal that shows where you rank for your target keywords, how much traffic you’re getting, how many leads are coming from organic search, and lead attribution so you know exactly which leads came from SEO. You’ll also get monthly performance reports and regular calls with your Account Manager.
This refers to how aggressively we’re building your authority across the web through links and press releases. Standard works for smaller markets with less competition. Aggressive is necessary for large, competitive metros where you need more firepower to outrank established competitors. We’ll recommend the right level during your discovery call.
That’s what the Expand package is for. More content, more authority building, more aggressive strategy. It takes longer and costs more, but it works. We focus on building real authority in your core markets rather than spreading you thin across too many areas.
Not necessarily. The timeline is similar across all packages. The difference is how competitive your market is. If you’re in a large metro with 50+ remodelers competing for the same keywords, you need more content and more authority building to break through. That’s what the higher packages provide.
Unfortunately, not with us. If your website converts at less than 1-2%, driving more traffic to it won’t help. You’ll just be paying for traffic that doesn’t convert. The website is the foundation. SEO is the traffic driver. You need both.
After the initial Baseline Call, very little. You’ll need to approve content we write (quick reviews), provide project information for featured project pages a few times per year, and join monthly or quarterly strategy calls with your Account Manager. We handle all the writing, link building, and technical work.
If you’re ready to stop being 100% dependent on referrals and start showing up when homeowners are actively searching, let’s talk.
