A Pittsburgh Design-Build Remodeler’s Path to More Leads, Visibility, and a Stronger Pipeline
“You often hear marketing companies use the phrase SEO when speaking about the services they offer. And many of those companies have no clue what SEO is for, or what it actually does. CGN is not one of those companies. CGN is my trusted partner for SEO, website construction, and overall marketing strategy. My business has 4x’d in the 2 years that I have been working with CGN, and this is no coincidence. Their team is on the cutting edge of marketing trades businesses, they are constantly learning and evolving, and investing with them is one of the best decisions I have ever made in my business.”
Owner, AKN Interiors
AKN Interiors, a design-build remodeling firm in the Greater Pittsburgh area, wanted to “dominate the area” but lacked a real marketing strategy to support it.
We started by building a strategy that helped AKN Interiors get clear on where they wanted to go and how to get there. The goal was to create a consistent stream of high-quality leads while positioning them as the go-to design-build remodeler in Pittsburgh.
We started with in-depth research to understand AKN’s business, clients, and market. That process helped us uncover what made them different and where the biggest growth opportunities were. The insights from that research shaped a strategy that built their brand and connected them with the right clients.
Once the strategy was set, we designed and built a new website that tells AKN’s story. It’s clean, modern, and easy to navigate. More importantly, it helps homeowners quickly understand what AKN does, how they work, and why they’re different.
The part of the plan that drives consistent leads is the search marketing campaign. We focus on earning top Google rankings and getting AKN Interiors mentioned in AI and LLM search results. Every metric is tracked and reported, including ROI, with input from the client.
Each Featured Project Page walks through a real AKN remodel from start to finish. It shares the story behind the project — what the client needed, how the team approached it, and how it all came together. Visitors can see the before, the process, and the final result side by side.
These pages help homeowners imagine what it’s like to work with AKN. Every gallery, layout, and project story shows the same planning, detail, and craftsmanship that clients experience in real life.
Hover over the image below to see the full page.
Tap on the image below to see the full page.
Each Service Page gives homeowners a clear understanding of what to expect from working with AKN. These pages outline every part of the process, from design to construction, along with ballpark pricing, FAQs, and popular upgrade options.
The goal is to answer the questions homeowners usually have before they even reach out. By showing real photos, investment ranges, and a clear process, these pages build trust and help visitors understand how AKN works before the first conversation.
Hover over the image below to see the full page.
Tap on the image below to see the full page.
The JobTread Page gives homeowners an inside look at how AKN keeps projects organized and communication clear. It walks through the exact system clients use to see updates, photos, and progress throughout their remodel.
This page shows how AKN’s daily structure builds trust and keeps clients in the loop at every step. From tracking schedules to reviewing approvals and payments, visitors can see that the same communication AKN delivers offline carries directly into their online experience.
Hover over the image below to see the full page.
Tap on the image below to see the full page.
Keyword: “Kitchen Remodeler”
Timeline: ~6 months
Ranking in the top 3 search results. These areas have the strongest ranking positions.
Ranking between positions 4 and 9 in search results. These areas show moderate visibility.
Ranking outside the top 10 search results. These areas still have room to grow.
We optimized AKN’s Google Business Profile to make it easier for homeowners across Pittsburgh to find them.
This included updating service areas, adding photos from recent projects, and writing keyword-rich descriptions that reflect their design-build approach. These updates helped increase both profile visibility and engagement from qualified homeowners searching locally.
We built out AKN’s blog strategy to position them as a trusted local remodeling resource. Each post focuses on design ideas, remodeling insights, and questions homeowners actually search for.
This consistent, educational content helps AKN build authority online and connect with homeowners researching their next remodel.
Inside AKN’s custom CGN portal, we tracked steady growth in keyword rankings across multiple Pittsburgh suburbs. Terms like “kitchen remodeling,” “bathroom remodeling,” and “home renovation” moved into top search positions within just a few months.
This gave AKN stronger placement in local search results and made it easier for homeowners across the region to find them when searching for remodeling services.
All leads from AKN’s website automatically feed into their custom CGN portal and sync directly with their CRM. This setup shows exactly where each lead comes from, giving a clear picture of which marketing efforts are driving real results.
Inside the portal, Andrew can mark leads as qualified or unqualified, track project value, and measure ROI over time. The data provides both teams with a clear, accurate view of performance and helps guide ongoing marketing decisions.
