136% Increase in Remodeling Leads for Denver Bathroom Remodeler
Scaling Northbuilt Construction’s high-end remodels through specialized SEO and a dedicated marketing team.
From The Business Owner
“Ultimately, the lead flow that we’ve seen come our way is a huge testament to the SEO efforts. You guys, CGN, just have everything from a foundational perspective in place properly.”
– Alex Weeks
Owner, Northbuilt Construction
The Problem? Strong Work. Capped Growth.
Northbuilt Construction, a Denver-based bathroom remodeling company, had outgrown its generalist marketing agency. They wanted to dominate their market but needed a specialized team and a stronger SEO foundation to get there.
Just Want The Results?
Lead Increase
- 136% lead growth over 6 months
Lead Consistency
- An average of 19.1 remodeling leads per month
Lead Quality
- 76% of leads marked as high-quality opportunities by the owner
Our Process Rooted In Data
We built a strategy to help Northbuilt shift from general remodeling to owning the bathroom remodel space in Denver. The goal was to create a consistent flow of high-quality leads while positioning them as the go-to choice for design-driven bathroom projects.
Discovery
We started by getting crystal clear on Northbuilt’s ideal client and most profitable work. That meant moving away from “we do everything” messaging and leaning into high-end bathroom remodels. Through deep dives into their projects, processes, and local market, we surfaced the language, project types, and neighborhoods that would drive the best long-term growth.
Website
With the strategy set, we redesigned the existing site to look and feel like a premium bathroom remodeling brand. We elevated the design, clarified the messaging, and built authority pages and project galleries specifically around bathroom remodels. The new experience makes it easy for homeowners to see Northbuilt’s process, quality, and why they’re worth a higher-end investment.
SEO / GEO
To fuel consistent leads, we focused on building authority around Denver bathroom remodeling. That included on-site SEO, localized content, and bathroom-specific landing pages, plus press releases and structured content designed to surface in AI and LLM search. Every month, we track rankings, traffic, and lead quality so the strategy stays tightly aligned with the owner’s goals.
Remodeling Their Website
Their client's pain points
- Unsure if a remodeler can deliver a truly high-end, custom bathroom
- Unclear what similar projects cost or what the finished space will look like
- Worried about hiring a generalist instead of a true bathroom specialist
How Northbuilt Solves it
- Runs a design-forward, highly professional bathroom remodeling operation
- Shares detailed project examples with photos, pricing context, and project stories
- Specializes in different bathroom types with tailored systems and expertise
Updated Website Design
We took Northbuilt’s existing website and redesigned it to feel cleaner, more modern, and high-end. From the first impression, homeowners now see a professional, design-focused remodeling company they can trust with a major investment.
The new site is also much easier to use. We simplified the layout, improved navigation, and clarified calls to action so higher-end clients can quickly understand what Northbuilt does, who they’re for, and how to move forward without feeling overwhelmed.
Featured Project Pages
Each Featured Project Page walks through a real Northbuilt remodel from start to finish. It shares the story behind the space — what the homeowner needed, the design direction Northbuilt recommended, and how the team executed every detail. Visitors can see the before, the plan, and the finished bathroom all in one place.
These pages help homeowners picture what it’s like to work with Northbuilt. Every gallery, layout, and project write-up shows the same thoughtful design, tight coordination, and craftsmanship that clients experience during an actual remodel.
Bathroom Service Pages
Instead of a single “Bathroom Remodeling” page, Northbuilt now has dedicated pages for steam showers, powder rooms, guest baths, and primary bathroom remodels. Each page speaks to what that specific homeowner cares about most—whether it’s a spa-like retreat, an impressive powder room, or a comfortable space for guests.
These focused pages make it easy for visitors to find their specific project type and feel understood right away. The copy, photos, and calls to action all reinforce Northbuilt as a true bathroom specialist, not a generalist—building trust with homeowners who want a remodeler tailored to their exact needs.
Reaching Homeowners through SEO and AI Search
Keyword: “Bathroom Remodeler”
Timeline: ~3 months
09/29/2025
12/15/2025
Ranking in the top 3 search results. These areas have the strongest ranking positions.
Ranking between positions 4 and 9 in search results. These areas show moderate visibility.
Ranking outside the top 10 search results. These areas still have room to grow.
Google Business Profile Optimization
We optimized Frei’s GBP to make sure Joe shows up when Tucson homeowners are actively searching for kitchen remodels, bathroom renovations, and home additions.
This included refining categories, updating service areas across Tucson, adding high-quality photos and videos from recent projects, and writing keyword-rich descriptions that highlight Joe’s design-build approach. These updates help Frei stand out in local search, increase visibility in Maps, and attract qualified homeowners who are ready to invest in their homes.
Blog Content Creation
We built out Northbuilt’s blog strategy to position them as a go-to resource for bathroom remodeling in the Denver area. Each post focuses on real homeowner questions, like bathroom design ideas, layout decisions, material choices, timelines, and budgeting for a remodel.
This consistent, educational content helps Northbuilt build authority online and meet homeowners early in their research process. By the time someone is ready to talk to a contractor, they already trust Northbuilt as the bathroom remodeling specialist.
Showing Up In AI Search Results Across Denver
Instead of only chasing traditional keyword rankings, we focused on getting Northbuilt featured in AI-powered search results that homeowners actually see. We updated the website to be more AI-friendly, clearly structured service information, and ensured that core details about Northbuilt were easy for AI models to understand and reference.
We paired this with targeted PR and off-page work that reinforced Northbuilt as a bathroom remodeling authority in the Denver area. As a result, when homeowners use AI search tools to look for a bathroom remodeler in Denver, Northbuilt can now appear as a recommended local specialist, right alongside or even above larger competitors.
Tracking and Improving Lead Quality
Seeing What’s Working and What’s Not
All leads from Northbuilt’s website flow into their custom CGN portal and sync directly with their CRM. This setup shows exactly where each lead comes from, how they found Northbuilt, and which campaigns are driving bathroom remodeling conversations.
Inside the portal, Alex can mark leads as qualified or unqualified, track project value, and monitor close rates over time. That data revealed that 76 percent of leads are of high quality, providing both teams with a clear view of performance so they can focus on what is working and eliminate what is not.
