24+ Monthly Leads for Tucson Design-Build Remodeler
How Frei Remodeling broke free from referral-dependence through conversion-focused web design and specialized SEO.
From The Business Owner
“We do any keyword in our industry, we’re going to be found all over the place. We’re going to be at the top of the page no matter what keyword you look for.
On a personal level, you guys care. I care. It’s more of a partnership than it is anything.”
– Joe Frei
Owner, Frei Remodeling
The Real Problem? Joe's Website Didn't Match His Work.
Frei Remodeling was doing expensive remodeling projects. But when homeowners found Joe’s website, they saw a generic contractor site that didn’t reflect the quality or design focus of his company.
Just Want The Results?
Lead Consistency
- An average of 24.3 remodeling leads per month
Keyword Ranking
- 69 target keywords in the top 3 ranking
Conversion Rate
- 7.69% transactional traffic conversion rate
How We Helped Joe Take Control of His Pipeline
We partnered with Joe to transform Frei Remodeling’s online presence from something he was hesitant to share into a lead generation system he’s proud of. Our goal wasn’t just to get more traffic. It was to make sure the right Tucson homeowners could find Joe, understand what makes his company different, and feel confident reaching out before they even picked up the phone.
Discovery
We started by digging into what Tucson homeowners were actually searching for when they needed high-end remodeling work. We found that people weren’t just looking for project galleries. They wanted to understand the process, see the details, and know what it’s really like to work with a design-build firm. This discovery showed us exactly how to position Frei Remodeling as the obvious choice for homeowners who value quality and design, not just the cheapest bid.
Website
We rebuilt Joe’s site to work like his best sales conversations. Every page is designed to show homeowners what’s possible for their own project and help them understand why Frei Remodeling is different. Joe’s project videos and photos take center stage, telling the story behind each transformation. The result is a site that turns casual browsers into serious, pre-qualified prospects who are excited to reach out.
SEO / GEO
Our search strategy makes sure Joe shows up when Tucson homeowners are actively looking for kitchen remodels, bathroom renovations, and home additions. We created content that answers the real questions homeowners ask during their research phase. This gives Frei a strong foundation with Google and positions them perfectly as AI search continues to change how people find remodelers.
Remodeling Their Website
Their client's pain points
- Couldn't visualize what their own project could look like
- Afraid of hidden costs and budget overruns during construction
- Needed to feel confident they'd enjoy working with their remodeler
How Northbuilt Solves it
- Provides design work upfront so clients see the plan before construction
- Proactively shows pricing and detailed estimates upfront
- Focuses on client relationships and clear communication throughout
Featured Project Pages
Each FPP tells the complete story of a Frei Remodeling transformation. We walk through what the homeowner wanted, how Joe approached the design, and what the finished space became. These pages show the design work Joe does upfront so visitors can see exactly how he helps clients visualize their project before construction even begins.
Homeowners can see the before photos, the design plan Joe created, and the final result all in one place. This approach helps prospects understand what it’s like to work with a design-build remodeler who takes the guesswork out of the process. Every project page reinforces that Frei Remodeling doesn’t just execute. They plan, design, and deliver with intention.
Hover over the image below to see the full page.
Tap on the image below to see the full page.
In-Depth Pricing Pages with Custom Calculators
We created detailed pricing pages that explain the actual costs of kitchen and bathroom remodels and the reasons behind them. Each page breaks down the factors that influence pricing, so homeowners understand where their investment goes. We also created custom calculators that let prospects get a ballpark estimate for their specific project before they ever reach out.
These pages take the fear out of the budget conversation. Instead of wondering if they can afford to work with Frei Remodeling, homeowners get real numbers upfront. This transparency builds trust and filters out tire-kickers. The leads Joe gets are already educated, realistic about costs, and ready to move forward.
Hover over the image below to see the full page.
Tap on the image below to see the full page.
Featured Project Walkthrough Videos
Joe loves telling the story behind each project. We created a library of project walkthrough videos that let him do exactly that. Each video follows the same arc as the Featured Project Pages. Joe explains what the client needed, how he approached the design, and what made the finished space special.
We also developed customer testimonial videos that mirror this same story structure. Clients share their experience working with Joe, from initial design through final reveal. These videos give prospects a real sense of who Joe is and what it’s like to partner with Frei Remodeling on a major home transformation.
Reaching Homeowners through SEO and AI Search
Keyword: “Bathroom Remodeler”
10/20/2025
Keyword: “Kitchen Remodeler”
10/20/2025
Keyword: “Home Additions”
10/20/2025
Ranking in the top 3 search results. These areas have the strongest ranking positions.
Ranking between positions 4 and 9 in search results. These areas show moderate visibility.
Ranking outside the top 10 search results. These areas still have room to grow.
Google Business Profile Optimization
We optimized Frei’s Google Business Profile so Joe shows up when Tucson homeowners are actively searching for kitchen remodels, bathroom renovations, and home additions.
We added high-quality photos from Joe’s recent projects, refined his service areas across Tucson, and made sure his profile clearly communicates what makes Frei Remodeling different from other remodelers. These updates help Joe stand out in local search results and Google Maps, making it easy for qualified homeowners to find him when they’re ready to start their project.
Blog Content Creation
We built out Frei’s blog strategy to position Joe as the go-to resource for remodeling in the Tucson area. Each post focuses on real homeowner questions like kitchen design ideas, bathroom layout decisions, material choices, project timelines, and what remodels actually cost.
We also regularly refresh older posts to keep them up to date and competitive. SEO isn’t set-it-and-forget-it. We make sure Joe’s content stays ahead of competitors who let their blogs go stale (which loses rankings).
Keyword Rankings Across Tucson
Inside Frei’s custom CGN portal, we track consistent top rankings across high-intent search terms throughout the Tucson area. This blanket coverage means Frei shows up no matter how someone searches for remodeling services.
Whether a homeowner is looking for kitchen renovations, bathroom remodels, or custom home additions, Joe’s pages are right there at the top. With 69 target keywords ranking in the top 3, Frei dominates the local search landscape and makes it easy for qualified homeowners to find him first.
Showing Up In AI Search Results Across Tucson
We didn’t just focus on traditional keyword rankings. We also made sure Frei shows up in AI-powered search results that homeowners actually use. We structured the website to be AI-friendly, organized service information clearly, and made sure core details about Frei were easy for AI models to understand and reference.
We paired this with educational blog content that answers real homeowner questions. As a result, when Tucson homeowners use AI search tools to look for a remodeler, Frei appears as a recommended local specialist. This positions Joe ahead of competitors who are still only focused on traditional SEO.
Tracking and Improving Lead Quality
Seeing What’s Working and What’s Not
All leads from Frei Remodeling’s website flow into their custom CGN portal and sync directly with their CRM. This setup shows exactly where each lead comes from, how they found Frei, and which searches are driving kitchen and bathroom remodeling conversations.
Inside the portal, Joe can mark leads as qualified or unqualified, track project value, and monitor close rates over time. That data gives Joe complete visibility into what’s actually generating quality leads, so he can double down on what’s working and stop wasting time on what’s not.
