Marketing Consulting Creation For Contractors
All good marketing begins with a strategy. Since we only work with contracting companies, the strategies that we create are proven, specific to your business, and use the most up-to-date tactics.
BasicFor Contractors Wanting An Overview Of Their Online Presence
Social Media Snapshot
Google Business Profile Overview
ProFor Contractors Wanting A Long-term Marketing Strategy
Current SEO Audit
Ongoing SEO Strategy
Social Media Strategy
Gain Clarity & Confidence With Proven Marketing Strategies
Having a marketing strategy in place for your contracting business is non-negotiable. Unfortunately, just about every contracting company owner we talk to has never implemented a formal strategy. If you're in a similar position where you do not have a plan in place, it's time to change that. A good marketing strategy acts as the roadmap to helping your business grow.
With more contracting companies saturating the market, the companies that can identify and articulate what makes them unique will stand out. Without it, they’re stuck having to compete on price.
Even though we’re taught to not judge a book by its cover, we all do. Your online presence (or lack thereof) actually does speak to what your company stands for in the eyes of your prospects. Instead of holding your unique selling proposition close to your chest, understand how to properly represent it online.
Someone is going to show up #1 in Google; is that going to be you? We’re able to help you identify what gaps your competitors have created that will allow you to jump ahead of them.
If you want to increase consistency within your contracting company, a marketing strategy is the first step.
Since your marketing feeds the leads that you sell to, inconsistency in the marketing will lead to inconsistency within the business. A well-planned and executed marketing strategy will be the first step in reducing the feast-or-famine reality that every contracting company goes through at some point.
The Marketing Strategy We'll Create For You Will Be Holistic
The days of relying solely on one marketing channel are gone. Diversifying your marketing efforts helps to not only show up when your ideal client is looking for you, it limits your downside if that one marketing channel goes away.
When we work together to develop a marketing strategy for your contracting company, we make sure it's going to be successful and you're able to actually follow through on it. The last thing you want is to have a plan that is not realistic to execute on.
"My goal is to work with you directly to develop a strategy that not only makes sense to you, but it also excites you. Marketing shouldn't feel draining."
Owner | Contractor Growth Network
The marketing strategy that we develop is unfortunately not going to be a way to get quick, cheap leads. If that’s your goal, there are plenty of 3rd party lead generation providers that you can buy into. Our strategy will build your brand year over year in a sustainable way both on social media and on Google.
Strong brands attract the best prospects and the best employees. Just about every contractor wants to have a strong brand that they’re proud of, they just don’t know where to start or what is needed. We’ve tried just about every strategy and tactic in the contractor marketing book and have boiled what works down to a science. Let’s talk about how to apply the science of our strategy to your business.
What's Working Now
As a business owner, sometimes you're too close to really see all the great things you're doing for clients. We help identify what clients love about working with you because this becomes the pillar of the marketing plan.
Create A USP
We take the information from "What's Working Now" and develop concrete ways for your ideal client understand what your true value to them is.
Website Audit & Function
Most contracting company websites serve no purpose within the business other than checking a box that they have a website. We audit your website to identify what changes should be made.
Social Media Strategy
Social media can be frustrating without knowing what to post and why. Most business that post on social do so without generating any results to show from the effort. With CGN, you'll know that your efforts will actually make a difference.
SEO Content Strategy
We'll dive deep into your market to identify how you're showing up within Google. We run a competitor analysis to identify what the path of least resistance will be for you to takeover your market.
Now that the marketing strategy is created, we'll walk through it together and explain everything in layman's terms. The strategy is also yours to keep so you're able to reference it whenever needed.