When remodeling companies come to us, they can’t articulate what makes them different. Their websites convert at 0.38%. They’re spending money on “marketing” but can’t point to what’s actually working.
After our 3-week discovery process, they walk away with a documented ideal client avatar, a clear, unique selling proposition, and a custom roadmap showing exactly where to invest for results.
The companies that implement this strategy see their website conversion rates jump to 2.24%*. That’s nearly 6x higher. They stop attracting tire-kickers and start bringing in prospects who’ve already decided they’re the right fit.
We’ve guided over 100 remodeling companies through this exact discovery process.
*This is the average conversion rate of the interior remodelers who do SEO with CGN.
So what makes the difference between marketing that brings in tire-kickers and marketing that brings in your ideal clients?
It comes down to strategy before tactics.
Most agencies pitch you on everything at once: a new website, Google Ads, Facebook ads, SEO, email campaigns, social media management, and the list goes on. They’re throwing tactics at the wall to see what sticks.
But they never ask: Who’s your ideal client? What makes you different? What information does a prospect need to know to come in as a referral-quality lead?
Without answering those questions first, you end up spending money on six different tactics that are all mediocre. And most of the leads that trickle in aren’t the right fit.
The discovery process is how we figure out what will actually work for YOUR business, so you stop wasting money on tactics that don’t move the needle.
This is $10,000+ worth of strategic work. We do it for free.
Here’s what you walk away with:
We spend hours walking through your business together (almost like how a lawyer goes through discovery before a court case). By the end, your ideal client avatar is documented, your unique selling proposition is clearly defined, and you know exactly what information your prospects need to become referral-quality leads. Companies that’ve moved forward with other agencies still tell us this form alone was worth the investment of time.
Our SEO Specialists research and analyze where you rank now for the keywords that matter, what your competitors are doing (and where the gaps are), search volume data for your services and locations, and opportunities we’ve identified in your market.
We compile specific recommendations for your website (pages, messaging, structure), SEO strategy tailored to your market (keywords, content roadmap, competitive positioning), and transparent pricing with no surprises. You’ll receive a detailed proposal that walks through each of these recommendations and the path that makes the most sense to help you achieve your goals.
Because we’d rather spend 3 weeks figuring out if we’re the right fit than commit to a 12-month engagement and realize 6 months in that we should have never started together. The discovery process is our due diligence. By the end, we both know if this makes sense. If it doesn’t, no harm done. If it does, we’ve already laid the foundation for a website and SEO strategy that actually works.
Most importantly, you’ll have a clear picture of your ideal client, your unique selling proposition, and what information your website needs to communicate to turn visitors into referral-quality leads.
Even if you don’t move forward with us, you’ll walk away with more clarity on your business and marketing than you’ve ever had.
Download a sample Marketing Discovery Report, SEO & Competitive Research, and Custom Proposal, so you know exactly what to expect.
Most agencies skip discovery entirely and jump straight into building. But even if they did offer discovery, here’s what it would look like compared to doing it yourself or working with us.
The result: Generic agencies guess. You’re left trying to figure it out on your own. We spend 3 weeks extracting what makes your business unique and document it so your marketing actually works.
Put It in Perspective
The average kitchen remodel you do is $100K. A whole-home addition is $250K.
Here’s what you’d normally pay for this level of strategic work:
Total Value: $10,000+ | Your Investment: Free
We don’t make money on discovery. But we candidly believe our services and experience are better than our competitors. Even if you go through discovery with us and move forward with another agency, the clarity you gained and the experience you had makes you come back later (or refer someone else to us). We’re confident enough in what we do to invest in you upfront.
Timeline: 3 weeks from kickoff to final presentation
There’s no catch. We don’t make money on discovery. But we candidly believe our services and experience are better than our competitors. Even if you go through discovery with us and move forward with another agency, the clarity you gained and the experience you had makes you come back later (or refer someone else to us). We’re confident enough in what we do to invest in you upfront.
5 hours total over 3 weeks. Three calls: a 1-hour alignment call, a 2-3 hour deep dive into your business, and a 1-hour strategy presentation. No homework between calls. You just show up ready to talk about your business.
No hard feelings. You’ll still walk away with your Marketing Discovery Report, SEO & Competitive Research, and Custom Proposal. The work is yours to keep, whether you move forward with us or not.
No. That’s the point of discovery. We extract the messaging, positioning, and content strategy during our calls together. You don’t write anything. We do.
Most agencies skip discovery entirely and jump straight into building. We spend 3 weeks understanding your business first. We’re also not yes men. If your messaging sounds generic or your strategy doesn’t align with your goals, we’ll tell you. You’re investing serious money if you move forward with us. We’d rather be honest now than waste your time (and ours) later.
You get all the deliverables and take some time to think it over. This is a big investment, and you’re not impulsive. If you move forward, we jump into execution. If you don’t, you still have clarity on your ideal client, your unique selling proposition, and a roadmap for what your marketing should look like.
We only work with design-build remodeling companies generating $2M-$7M annually. If you’re in that range, we’ve seen this approach work in both competitive and slower markets. The discovery process helps us figure out what’s actually going on in your specific market and where the opportunities are.
Typically, 4 months from kickoff to launch, depending on the scope. We’ll give you a clear timeline in the proposal so there are no surprises.
This discovery process is free, but it’s not for everyone. We’re investing serious time to understand your business. Here’s who should (and shouldn’t) move forward.
We’re investing serious time in this discovery process. If we do this for free, we need you to take it seriously. At the end, if we’re not the right fit, that’s fine. But we expect the professional courtesy of showing up, engaging, and seeing it through.
You’ve been driving traffic to a website that wasn’t built to convert. Let’s spend 3 weeks figuring out what your ideal client needs to see, what makes you different, and exactly what your marketing should communicate to turn visitors into referral-quality leads.
No cost. No obligation. Just clarity.
Not ready yet? Download a sample report to see exactly what you’ll get from the discovery process.
