Why Local Search Matters For Contractors
As a contractor, staying ahead of the curve in the digital landscape is crucial for your business’s success.
Google’s local search trends are constantly evolving, and understanding these changes can give you a competitive edge.
In this blog post, we’ll explore four key Google local search trends that emerged in July 2023 and how you can leverage them for your contracting business.
4 Local Search Trends
Embrace Google’s Search Generative Experience
Google has rolled out its Search Generative Experience (SGE), a chatbot-inspired feature that offers a more conversational search experience.
This feature generates results based on specific queries, such as “remodeling companies with at least 50 reviews, a 4-star average, and a portfolio of at least 50 projects similar to mine”.
This trend is a game-changer for contractors as it allows potential clients to find your business based on very specific criteria.
To leverage this:
- Ensure your online presence is detailed and specific, highlighting your unique services and expertise.
- Encourage satisfied clients to leave reviews to boost your online reputation.
- Regularly update your portfolio with recent projects to showcase your quality work.
Amplify Your Online Presence
With SGE, the focus on building brand authority, garnering reviews, and displaying your work on your website has amplified.
A strong online presence can tilt the balance in your favor when potential customers look for the services you offer.
To amplify your online presence:
- Regularly update your website with fresh, relevant content.
- Engage with your audience on social media platforms.
- Showcase your work and share client testimonials.
Recover Your Lost Google Reviews
Google has introduced a dedicated form for businesses to recover missing reviews.
If your business lost reviews due to Google’s anti-spam initiatives or the review explosion during the COVID-19 pandemic, you could request a review and possible reinstatement.
This ensures that your local search presence stays robust and trustworthy.
Stay Updated with Google’s Verification Process
Google has intensified its verification process by introducing text messages to verify business phone numbers.
This development is aimed at maintaining the integrity of local search results, ensuring users connect with genuine businesses.
Staying updated with these verification processes and promptly responding to them can help maintain your business’s credibility and visibility in local search results.
Stay Ahead with Contractor Growth Network
Understanding and leveraging these Google local search trends is crucial for your residential contracting business’s success.
At Contractor Growth Network, we’re experts at translating these trends into actionable SEO strategies for residential contractors.
If you’re ready to harness the power of these Google Trends and propel your business to new heights, contact us today. We’re excited to help you thrive in this dynamic local search landscape.
