Why SEO is Important for Landscaping Companies
Most landscaping businesses grow through referrals and seasonal word-of-mouth. But if you’re ready to grow beyond that, SEO (search engine optimization) is your next step. It helps your company show up when people search for services like “landscape design near me” or “best landscaping company in [city].” With the right SEO strategy, you’ll stay top-of-mind and top-of-search.
Check out what makes our contractor SEO services different!
What to Expect from an SEO Campaign
Why SEO “Takes So Long”
Google wants to trust your business before it ranks your website above the competition. SEO is a long-term strategy, and that trust is built over time by consistently optimizing your web presence. However, a good SEO team will be able to show progress throughout the campaign, ideally from day one.
How has the code improved?
What internal links have been created?
What pages have gone through an on page SEO audit and received new updates?
The true and fully realized ROI from SEO does take time, but you should be able to see the work being done throughout. If you don’t, it may be time for a new marketing agency.
What To Expect From An SEO Project Timeline:
- New Businesses: Expect 6–12 months to start seeing strong ranking and lead generation.
- Established Businesses New to SEO: Typically 3–6 months of focused work to start seeing traction.
- Businesses with Past SEO Failures: 4–8 months with an initial phase of correcting past errors.
Typical SEO Deliverables:
- Technical Audit & Fixes: Fix broken links, slow load speeds, and mobile issues that hurt rankings.
- GBP Audit & Optimization: Optimize your Google Business Profile with updated photos, services, and posts.
- Local Citations: Make sure your business information is consistent across online directories.
- Content Creation: Targeted blog posts and service pages help attract traffic for key search terms like “yard clean up” or “landscape lighting.”
- Link Building: We build backlinks from local sources and relevant websites to increase domain authority.
We try to make SEO pricing less confusing.
Core Elements of Successful Local SEO
Strong Website
Fast, clean, and easy to navigate. Your site should feature past landscaping projects, seasonal services, and clear contact options.
Topical Content
Educational blog posts on things like “best plants for summer in [region]” or “how to prep your yard for spring” build authority.
Read our massive Digital Marketing Guide for Contractors!
Strong Google Business Profile & Reviews
Your GBP should show off your best work. Ask happy customers to leave reviews, and keep posting new photos and updates.
Domain & Brand Authority
Getting listed on sites like Houzz, Yelp, and local chamber of commerce sites sends trust signals to Google.
Organic Web vs Maps Rankings
Top rankings in Google Maps drive call volume, while organic rankings bring in serious project inquiries from your website.
Measuring Business Impact and ROI from SEO
Key Metrics and KPIs:
- Organic Traffic Growth
- Search Visibility for High-Value Keywords
- Lead Generation Volume and Quality
Traffic and Conversion Rates
More traffic doesn’t mean more business—converting that traffic is key. We optimize content and layout to encourage visitors to call, request a quote, or fill out a form.
Lead Quality and CRM Use
We recommend using JobTread or HubSpot to track which leads turn into high-value landscaping jobs. This gives you clarity on ROI.
Impressions → Clicks → Conversions
We monitor how many people see your site, how many visit it, and how many take action—so you can measure real growth.
Book Your Discovery Call With CGN
Have our team deep-dive into your brand and online positioning to create a bespoke marketing strategy to attract referral-quality leads. Book Your Discovery Call Today.
