What is Google My Business?
Google My Business (Now Google Business Profile) is a powerful tool that businesses can use to harness the power of the Google search engine to draw potential customers to your site.
Since 2014, companies have used Google My Business to create business profiles and share those profiles with customers searching for businesses like theirs. The result is a win-win; businesses do not waste money on ineffective marketing, and customers can search more effectively.
Search engines, Google foremost among them, have revolutionized the power of internet marketing in several vital respects.
- they allow companies to precisely target advertisers to specific types of consumers
- they empower customers to direct search traffic to the businesses that most interest them
- they enable local businesses to connect with customers in their geographic area
- they provide vital analytic data that allows companies to optimize their web content
To capitalize on the benefits of Google My Business, business owners need to understand its features and how to put them to work. Your business profile needs to reflect your business accurately and demonstrate who you are to customers who might have only a few seconds to generate a positive first impression of your business.
Contractor Growth Network, a company based in Charlotte, NC, helps small business owners master the fundamentals of search engine marketing, develop an effective Google My Business profile and integrate it into a cohesive marketing strategy.
About Google My Business
Google My Business, now Google Business Profile, is a feature of Google’s search engine that allows businesses to create a profile that includes
- the business logo
- the business phone number and other contact information
- the geocode indicating the business’s location
- additional important information about the business
The business profile allows Google to provide information, including driving directions and website URLs, to customers when they search for businesses like yours.
As with other Google search engine products, competitive algorithms determine which business profiles rise to the top of search engine rankings every time someone executes a search. Businesses that appear at the top of search rankings have an advantage over the competition, as long as they offer the kind of product or service that the customer wants.
Unlike print and broadcast media and YouTube, which consumers often watch passively, consumers using Google to search have clear goals in mind and typically do not want to be distracted with irrelevant information.
A savvy business owner can avoid Google My Business mismatches by keeping their Google My Business profile up-to-date and by tailoring their content to improve their standing in Google rankings. Growing your online network is an ongoing process that requires a mix of tech-savvy and old-fashioned willingness to put your business out there in the local landscape.
Employ the Latest Local SEO Strategies
You can benefit by creating an SEO marketing strategy that helps your profile appear at or near the top of local search queries and that helps consumers find your business easily on Google Maps.
Local SEO is more than just adding your city, state, or ZIP code to your web content and Google business profile. It requires an in-depth knowledge of the local marketplace, geography, culture, and history. When a potential customer searches for a business near them, your profile and website should show them that you are a part of their community and someone they can trust.
Boost Your Local Ranking
Even if you have the best website in town, potential customers won’t see it unless your company appears at the top of their search page. An SEO optimization strategy from Contractor Growth Network gives you ways to incorporate local content into your web page and profile, which Google’s algorithm will automatically match to your neighborhood, reinforcing your relevance as a local business.
Build Your Online Presence with Local Citations
Local connections work both ways. As much as you want your webpage and profile to connect to local content, it is equally essential for your website and profile information to appear on other locations across the web. Not only does this boost your ranking with Google and Google My Business, but your presence on other websites gives you more ways for your customers to find out more about you.
You can earn local citations in many ways.
- Having other sites review your product or service
- If another web page links to a page in your blog
- If customers leave reviews on customer review sites
Working with Contractor Growth Network, you will develop enduring and organic relationships with relevant blogs, channels, review sites, and other features of the local community that connect to your product. This will not only promote your brand and increase your online footprint, but it will create a rich network of links that will improve the ranking of your Google My Business profile in Google searchers.
Google My Business in Charlotte
If you are a small business owner in Charlotte, NC, you could benefit from a web marketing company that understands the local marketing landscape in Charlotte. We can help optimize your web content to keep you at the top of local search results.
SEO Solutions and Google Business Profile Development from Contractor Growth Network
Our company, Contractor Growth Network specializes in developing customized marketing campaigns and strategies for contractors. We understand the business needs of contractors, and we take the time to get to know the unique brand image, positioning, and online marketing strategy for every business assist.
To get in touch with us for a consultation about your local business needs, grab a spot on our calendar. We look forward to helping you, particularly if your business is in the Charlotte, NC, area. Visit our website to learn more about us. A precision-crafted Google My Business profile and an integrated business marketing plan are just a click or a phone call away.