In today’s digital world, contractors who use digital marketing most effectively will be the most successful.
In the Internet age, digital marketing has become more important than ever for businesses of all types. Contracting businesses are no exception.
Digital marketing can be especially beneficial for contractors, who often have to compete for a limited number of jobs. It can be harmful if you don’t participate, too. If potential customers can’t find you online, they’re likely to go with one of your competitors who they do find.
Digital marketing is especially important for contracting businesses. The majority of your customers are likely to be homeowners who are researching potential contractors online before making a hiring decision. By investing in digital marketing, you can ensure that your business comes up when they’re searching for the services you offer.
Read on to find out more about the importance of digital marketing for your contracting business.
The Importance Of Digital Marketing For Contracting Businesses
5 Main Benefits Of Internet Marketing For Contractors
1. Ideal Client Targeted Marketing
In the past, contractors would put an ad in the newspaper or Yellow Pages and hope that their ideal customer would see it. But with digital marketing, you can specifically target the people who are most likely to need your services.
For example, if you’re a remodeling contractor, you can use your Google Business Profile (and other search engine marketing tactics) to show your business to people who looking for “remodeling contractor” or something related to your services in your area.
2. Reach A Wider Audience With SEO-Optimized Content
Digital marketing can help your business by allowing you to reach a wider audience with SEO-optimized content. What does this mean? It means creating content (like blog posts, infographics, etc.) optimized for search engines like Google.
This is important because it allows your target customers to find your website when they are searching for keywords related to your business.
For example, if you own a residential contracting company, you want to rank for keywords like “home renovation,” “bathroom remodel,” and “kitchen renovation.” By creating SEO-optimized content, you can improve your chances of ranking in Google search results and driving traffic to your website.
3. Increase Leads And Sales With Inbound Marketing
Digital marketing can help your business by increasing leads and sales with inbound marketing. Inbound marketing is all about attracting local people to your website and converting them into leads. Leads, in this case, are people who have given you their contact information in exchange for something valuable like a guide or newsletter.
Once you have captured a lead’s contact information, you can then nurture them through the sales process. The great thing about inbound marketing is that it’s extremely effective and efficient. In fact, companies that use inbound marketing can see an average ROI of 3 times more leads per dollar than with traditional marketing!
4. Increase Brand Awareness, Equity, And Loyalty
A solid digital marketing strategy for contractors is essential for building brand equity and loyalty. By engaging with potential and current customers online, contractors can create a strong relationship with their target audience. Through digital channels, contractors can share their stories, build trust, and differentiate themselves from the competition. This also helps to increase brand awareness, which helps you expand your business because more people will know of you.
Furthermore, digital marketing campaigns allow contractors to stay top-of-mind with their target audience, which is essential for loyalty. By creating relevant and engaging content, contractors can keep their audience engaged, even when they’re not actively searching for contracting services.
Digital branding can help your business succeed because it helps people know, like, and trust you. Those are the people who buy from you.
5. Effective Trackability And Measurability
With traditional marketing methods like print ads, it’s difficult to track how many leads you’re getting and how much business you’re doing as a result of your marketing efforts. With digital marketing, you can track every click and lead that comes from your website or social media page. This data is invaluable in helping you adjust your digital marketing strategy to get the best possible results.
How Digital Marketing Techniques Can Help Grow Your Contracting Business
You can grow your business quickly and long-term with the right combination of digital marketing tactics and strategies. Here’s how they can help you expand your business:
Generate Leads With SEO
One of the most important things you can do for your contracting business is to generate leads. One of the most effective ways to generate leads is through SEO (search engine optimization). By optimizing your website for the right keywords, you can help ensure your website appears at the top of the search results when potential customers are looking for a contractor in your area.
The best part is once you’ve achieved a top ranking, it will continue to generate leads for you month after month with little effort on your part. This is one of the things you should look forward to from your digital marketing efforts.
Build Credibility With Online Reviews
Another way digital marketing can help your contracting business grow is by building credibility with online reviews. When internet users see that others have had positive experiences working with your company, they’ll be more likely to choose you over the competition. You can encourage customers to leave reviews by adding links to review sites on your website and social media profiles.
It’s critical to respond quickly and positively to any negative reviews that may pop up from time to time.
Engage Your Customers With Social Media
Digital marketing can help you engage directly with your customers through social media marketing. Social media channels like Facebook and Twitter provide an excellent way to stay top-of-mind with your target audience.
You can use social media marketing to share special offers and announce new projects. It’s also great for giving potential customers an inside look at what it’s like to work with your company.
Just remember to keep your social media posts professional and avoid getting too “salesy.” If you focus on providing value and building relationships, you’ll be sure to see an uptick in leads and sales.
5 Most Effective Types Of Digital Marketing Strategies All Contractors Should Be Using
There are many different digital marketing channels that can help your business flourish. Here are 5 of the best digital marketing devices, from SEO to a content marketing strategy.
1. Search Engine Optimization
One of the most important and effective digital marketing strategies for contractors is search engine optimization (SEO). Essentially, SEO is the process of making sure your website appears as high as possible in search engine results pages (SERPs) when potential customers are searching for terms related to your business.
There are a number of different factors that go into SEO. Some of the most important include choosing the right keywords, optimizing your website’s title and meta tags, creating quality content, and building backlinks.
If you’re not sure where to start with SEO, then consider working with an experienced digital marketing agency specializing in SEO for contractors.
2. Social Media Marketing
You can also market your contracting business online through social media. These days, just about everyone is on multiple social media channels. This gives you a great opportunity to reach a large number of potential customers with your message.
When it comes to social media marketing, it’s important to make sure you’re using the right platform for your business. For example, if you’re targeting homeowners, then Facebook and Instagram are probably going to be your best social media bets. If you’re targeting businesses, on the other hand, LinkedIn might be a better choice for your social media marketing campaign.
The key is to post quality content that will resonate with your target audience and encourage them to take action. For your business, this could mean contacting you for more information or requesting a quote.
Not sure what kind of content to post on social media? Again, working with an experienced digital marketing agency can help ensure your social media marketing posts are on point.
3. Creating Content On Your Website
One of the best ways to market your contracting business online is by creating quality content on your website, such as blog posts or infographics. This type of content can help educate potential customers about topics related to your business—such as remodeling tips or advice for hiring a contractor—and show off your expertise at the same time.
Not only that, but creating this type of content can also help improve your SEO. It gives you more opportunities to include relevant keywords and phrases on your website. Plus, if people like what they see, they may even share it with their friends and followers, giving you even more exposure!
4. Building An Email List
A fantastic internet marketing strategy for contractors is building an email list. This can be done by adding an opt-in form to your website or social media accounts. Potential customers can sign up to receive updates from your company such as new blog posts or special offers.
Once you have a list of email subscribers, you can send them periodic emails with relevant information. Examples of this includes hiring a contractor or asking advice for remodeling their home. Just make sure not to spam your subscribers with too many emails or they’ll quickly become annoyed and unsubscribe!
5. Digital Advertising
Another great way to market your contracting business online is through digital advertising, also called paid advertisements. Paid ads can be a great way to reach potential customers who might not otherwise find your website or social media accounts.
There are a few different types of paid ads you can use, but two of the most popular—and effective—for contractors are Google Ads and Facebook Ads. Google Ads allows you to place ads on Google’s search results pages (SERPs). Facebook Ads allows you to place ads on Facebook’s platform, which includes both its newsfeed and Instagram feed.
Both Google Ads and Facebook Ads require some setup and ongoing management, but using these digital advertising platforms can be well worth the effort. This is especially true if they result in new leads and customers for your contracting business!
How To Build A Digital Marketing Strategy In 4 Steps
1. Get A Professional-Looking Website With A Contact Page
Your website is often the first impression potential customers will have of your business. Make sure it looks professional and includes all the relevant information about your company, This includes your contact information, services offered, and any specials you may be running.
This is where you’ll be directing almost everyone to from all of your digital marketing channels. After all, it’s where your contact form is!
2. Search Engine Optimization For Your Website
SEO is the most important digital marketing tactic because it touches almost every single other one. This includes social media platforms, digital ads, and more.
The first step in optimizing your site for SEO is to do keyword research. What terms and phrases are potential customers searching for when they need a contractor? Utilize keyword research tools like Google AdWords Keyword Planner and SEMrush to find out.
Once you know which keywords to target, it’s time to start optimizing your site content. Incorporate those keywords into your page titles, meta descriptions, headings, and throughout the body of your content.
You can go the extra mile and hunt for backlinks. Backlinks are links from other websites to yours. To build backlinks, create great content that other websites will want to link to, participate in relevant online forums and discussion groups, and reach out to other sites in your industry to see if they’re interested in featuring your site on their own.
*Backlink campaigning can be a job almost on its own. You may have to reach out to hundreds of bloggers, publishers, companies, etc., before you start getting responses.
3. Regularly Post To Business Social Media Pages
Social media is a great way to connect with potential and existing customers and promote your brand. Create social media accounts for your business on popular platforms such as Facebook, Twitter, and Instagram. Then, start posting engaging content that promotes your brand and drives traffic back to your website.
Be sure to post regularly and interact with your followers to create a strong social media presence for your business.
4. Create Authoritative Content
Content marketing is another effective digital marketing strategy that involves creating high-quality content that provides value to your target audience. This can include blog posts, infographics, guides, YouTube videos, or anything else that will help educate or entertain your audience while also promoting your brand.
Creating authoritative content can help position you as an expert in your industry and build trust with potential and existing customers.
Find Out If Your Online Marketing Strategy Is Optimized With Contractor Growth Network
Is your digital marketing strategy not growing your business the way you want it to? This journey can be long and complicated, especially if you haven’t read a guide to digital marketing or work with digital marketers who don’t fully understand contractors.
Contractor Growth Network helps contracting businesses find out if their digital marketing strategy is optimized. It all starts with an audit to see where your digital presence currently stands. Then, we can put together an in-depth marketing strategy to help you see the path forward.
All it takes for you to start is to book an appointment today!