Top Content Marketing Mistakes Contractors Should Avoid

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Mastering Content Marketing: Avoiding the Pitfalls Contractors Often Face In today’s digital age, content marketing has emerged as a powerful tool for businesses across all sectors, and the contracting industry is no exception.  For contractors, it’s not just about showcasing a portfolio of completed projects; it’s about building trust, establishing authority, and connecting with potential […]

Grass Roots Pond and Garden’s Explosive Growth on TikTok

In the world of digital marketing, success stories come in all shapes and sizes.  Today, we’re focusing on a unique case that has made waves in the social media landscape: Grass Roots Pond and Garden.  This pond company based in Ann Arbor, Michigan, has managed to amass over 600,000 followers on TikTok, a platform known […]

Common Types of Content Used in Content Marketing

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Exploring Different Types of Content What types of content marketing deliver the best results and ROI (return on investment) for your business? From blogs and case studies to videos and social media posts, content marketing includes a wide range of different formats.  But which content formats are the most effective for local, service-based businesses like […]

The Complete Contractor’s Guide to Video Promotion & Distribution

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The Importance of Video Promotion & Distribution Video is one of the most powerful forms of content and should be a core component of any content marketing strategy. But focusing on creating high-quality videos isn’t enough; you must also distribute your videos to the right audience. That’s where video promotion and distribution come in — […]

Customer Testimonial Videos: Powerful Benefits, Best Practices, and Expert Tips

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The Importance of Customer Testimonial Videos For business owners in today’s hypercompetitive world, providing high-quality services and building a satisfied and loyal customer base are critical strategies for driving growth and continued success.  But here’s the catch: Conveying the quality and integrity of your company to potential customers is no simple task. It requires expert content […]

Video Marketing Made Easy For Contractors

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If you’re a contracting company owner, there’s a good chance you’re always looking for new ways to bring in more business. After all, more business means more money in your pocket, which is never bad. What you may not realize, however, is that there’s a powerful marketing tool at your disposal that you may not […]

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