Top Content Marketing Mistakes Contractors Should Avoid

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Mastering Content Marketing: Avoiding the Pitfalls Contractors Often Face In today’s digital age, content marketing has emerged as a powerful tool for businesses across all sectors, and the contracting industry is no exception.  For contractors, it’s not just about showcasing a portfolio of completed projects; it’s about building trust, establishing authority, and connecting with potential […]

Leveraging Google’s Local Search Trends for Your Contracting Business

Local Search Trends

Why Local Search Matters For Contractors As a contractor, staying ahead of the curve in the digital landscape is crucial for your business’s success.  Google’s local search trends are constantly evolving, and understanding these changes can give you a competitive edge.  In this blog post, we’ll explore four key Google local search trends that emerged […]

Identifying Pain Points and Needs of Your Target Audience

The Importance of Identifying Pain Points Your contracting business earns revenue by providing products and services to resolve customer problems.  However, gaining new leads can be challenging if you don’t accurately identify customer pain points.  Explore the following guide to content marketing for contractors to learn: What Is a Pain Point? A pain point is […]

Common Types of Content Used in Content Marketing

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Exploring Different Types of Content What types of content marketing deliver the best results and ROI (return on investment) for your business? From blogs and case studies to videos and social media posts, content marketing includes a wide range of different formats.  But which content formats are the most effective for local, service-based businesses like […]

The Benefits of Content Marketing for Businesses

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The Importance Of Content Marketing Managing a business can be challenging in today’s competitive landscape. Executing an effective marketing campaign can mean the difference between your success and failure. Content marketing for business is vital for promoting your brand online and keeping revenue high. Here, we will explain why content marketing is crucial for your […]

The Role of Content Marketing in the Buyer’s Journey

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The Impact of Content on the Buyer’s Journey Effective marketing depends on your ability to provide valuable information to potential customers throughout their shopping experience — aka the buyer’s journey. Digital marketers agree that content marketing is the optimal way to drive people toward your products or services as they navigate this process.  In this article, you […]

8 Ways To Improve Your Website’s User Experience (UX)

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The Importance of User Experience (UX) Search engine optimization may be what brings people to your website, but it’s your overall user experience (UX) and user interface (UI) that will keep them there.  No matter how groundbreaking your product, innovative your visual design, or massive your customer base, you will lose out on conversions and […]

Your Roadmap to the Google Helpful Content Algorithm Update

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What Is The Helpful Content Update All About? How often have you searched online for information but had to click on four or five different results before finding the answers you wanted?  The new Google helpful content algorithm update aims to put an end to that fruitless and highly frustrating practice.  Essentially, the helpful content […]

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