Identifying Pain Points and Needs of Your Target Audience
The Importance of Identifying Pain Points Your contracting business earns revenue by providing products and services to resolve customer problems. However, gaining new leads can be challenging if you don’t accurately identify customer pain points. Explore the following guide to content marketing for contractors to learn: What Is a Pain Point? A pain point is […]
Common Types of Content Used in Content Marketing
Exploring Different Types of Content What types of content marketing deliver the best results and ROI (return on investment) for your business? From blogs and case studies to videos and social media posts, content marketing includes a wide range of different formats. But which content formats are the most effective for local, service-based businesses like […]
The Benefits of Content Marketing for Businesses
The Importance Of Content Marketing Managing a business can be challenging in today’s competitive landscape. Executing an effective marketing campaign can mean the difference between your success and failure. Content marketing for business is vital for promoting your brand online and keeping revenue high. Here, we will explain why content marketing is crucial for your […]
The Role of Content Marketing in the Buyer’s Journey
The Impact of Content on the Buyer’s Journey Effective marketing depends on your ability to provide valuable information to potential customers throughout their shopping experience — aka the buyer’s journey. Digital marketers agree that content marketing is the optimal way to drive people toward your products or services as they navigate this process. In this article, you […]
8 Ways To Improve Your Website’s User Experience (UX)
The Importance of User Experience (UX) Search engine optimization may be what brings people to your website, but it’s your overall user experience (UX) and user interface (UI) that will keep them there. No matter how groundbreaking your product, innovative your visual design, or massive your customer base, you will lose out on conversions and […]
Your Roadmap to the Google Helpful Content Algorithm Update
What Is The Helpful Content Update All About? How often have you searched online for information but had to click on four or five different results before finding the answers you wanted? The new Google helpful content algorithm update aims to put an end to that fruitless and highly frustrating practice. Essentially, the helpful content […]
A Comprehensive Guide to Digital Marketing for Contractors
Dominate your competitors online by following our exhaustive guide to digital marketing for contractors! In recent years, several market sectors have moved almost entirely online.
If your general contracting company hasn’t adapted to these changing market conditions, it stands at a disadvantage to those that have. Read on to discover everything you need to know about digital marketing for general contractors from our team at the Contractor Growth Network.
Using Keyword Research to Grow Your Contracting Business
When you imagined opening your own contracting business, you probably didn’t picture performing keyword research as one of your quarterly tasks. But keyword research is a critical aspect of your marketing plan — which drives your company’s success. Keyword research may feel overwhelming, especially if you have no marketing experience. In this guide, we’ll break […]
Measuring SEO ROI: Are You Getting a Good Bang for Your Buck?
As a contractor, you know that calculating your return on investment (ROI) is crucial. After all, you wouldn’t want to take on a remodeling job if you’d be spending more than you’d make in profit. When you invest in search engine optimization (SEO), you must track its ROI as well. The thing is, measuring SEO […]
SEO Pricing Guide: How Much Do SEO Services Cost in 2023?
How Much do SEO Services Cost? On average, SEO services cost between $1,500 and $7,500 per month. However, the price of SEO services varies depending on several factors, like services purchased, payment model, and the service provider. On the low end, SEO services can cost as little as $50. On the high end, SEO services […]
Content Marketing: How to Start Creating Content for Your Construction Company
Content Marketing for Construction Companies At this point, you have probably heard about content marketing. Over the last 20 years, content marketing has exploded in popularity in the construction industry, and for good reason. Content Marketing is one of the most effective marketing tactics, and it has one of the best ROIs of any marketing […]
Can I Do SEO By Myself For My Contracting Company?
If you’re a contracting company owner, it’s important to make sure your website is getting as much online visibility as possible. After all, potential customers are more likely to find you if your website is ranking high in search engine results pages (SERPs). This is why business owners often ask, “can I do SEO by […]
What is Off Page SEO? Everything You Need To Know!
What is Off Page SEO? Off page SEO references any activity done outside the framework of your website that aims to impact your site’s ranking in search engine results pages(SERP). Off-page SEO comprises many activities; some of the most common are link building, social media marketing, guest blogging, citation building, and podcasts. In this blog […]
SEO vs PPC Ads: Which Is Best For Contractors
There are a lot of ways for contracting company owners to market their businesses online. Two of the most popular methods are SEO and PPC ads. But which one is best for contractors? Which one is best for your company right now? In this blog post, we’ll discuss the pros and cons of SEO vs […]
What Are SEO Tools? Your Guide To The Basics
SEO tools provide information on how to improve a website’s ranking on a search engine (typically Google). They do this by analyzing a website’s keywords, content, backlinks, rankings, and technical SEO optimization.
What is Technical SEO? Your Guide to the Basics.
What is Technical SEO? Technical SEO is a set of website optimization practices that help search engines crawl and index your website and improve the user experience on your site. Why is Technical SEO Important? Technical SEO is important because search engines are more likely to display technically optimized sites in search results. Technical SEO is […]
Can SEO Services Really Rank My Website High On Google?
You may be wondering, “Can SEO services really rank my website higher on Google?” As a business owner, you’re always looking for ways to stay ahead of the competition and get an edge over your rivals. When it comes to online marketing, many people believe that search engine optimization (SEO) is the key to success. […]
SEO For Contractors – How To Rank Higher (In Layman’s Terms)
Disclaimer: There is a lot of information about SEO not included in this section, but my goal is to explain this as simply as possible. If you want to go down the SEO rabbit hole, there are a ton of resources online that will break it down for you. When I started marketing at Premier […]
How to get more Construction leads: 10 tips
If you’re in the construction business, then you know that generating leads can be tough. The construction industry is highly competitive, and it can be difficult to get your business seen by potential customers. Fortunately, there are a number of things you can do to generate more construction leads. This article will give you 10 […]
The Right Way to Do Local SEO for Contractors
If you’re a contractor, your local audience is your lifeline. People in your city probably make up the majority of your target audience. As a result, you need to focus your marketing efforts on engaging these individuals. Local search engine optimization (SEO) is the process of increasing your search engine rankings for local customers. Here […]
What is SEO (Search Engine Optimization) and Why Does it Matter?
As a business owner, you know that having a solid online presence is essential. While pursuing that goal, you may have come across SEO (Search Engine Optimization) and wondered what it is and why it matters for digital branding. In this article, I will explain what SEO is and why it matters for your business, […]
Get the Most out of Google My Business with Contractor Growth Network
What is Google My Business? Google My Business (Now Google Business Profile) is a powerful tool that businesses can use to harness the power of the Google search engine to draw potential customers to your site. Since 2014, companies have used Google My Business to create business profiles and share those profiles with customers searching […]