Developing A Content Marketing Mission Statement

The Value of a Content Marketing Mission Statement Content marketing is an essential part of any successful business’s marketing strategy.  But to make your online content marketing efforts truly effective, you need a solid foundation: a content marketing mission statement.  This mission statement will guide your content creation and help you stay focused on your […]

Identifying Pain Points and Needs of Your Target Audience

The Importance of Identifying Pain Points Your contracting business earns revenue by providing products and services to resolve customer problems.  However, gaining new leads can be challenging if you don’t accurately identify customer pain points.  Explore the following guide to content marketing for contractors to learn: What Is a Pain Point? A pain point is […]

Defining Your Content Marketing Goals

Importance of Content Marketing for Contractors In the modern, internet-driven local service market, consumers often find and engage with contracting companies online before making purchasing decisions.  Whether you run a business in the construction industry or manage a team of house painters, the importance of a content marketing strategy cannot be overstated.  Sporadically updating your […]

Analyzing Demographics, Psychographics, and Behavior

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Digital Marketing For Contractors Can Be Tricky Does this sound familiar? You spend hours of your day creating social media posts for your contracting business. However, these posts don’t convert any of your followers into customers—costing you time and money. You may struggle to generate new leads even if you produce content regularly. Analyzing demographics, […]

Conducting Market Research to Identify Your Target Audience

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The Importance of Market Research for Contractors As a contractor, you’re focused on providing exceptional service that keeps customers coming back for years to come.  Your business needs a steady stream of new clients to thrive, too, but attracting fresh prospects can be a daunting challenge. Let’s dive in and go over the importance of […]

Understanding Your Buyer Personas

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The Value of Buyer Personas Does your contracting business use buyer personas as part of its marketing strategy?  If you haven’t heard of buyer personas, you could be missing out on qualified leads that have the potential to become long-time customers.  In this guide, you’ll learn what buyer personas have to offer you as a […]

Common Types of Content Used in Content Marketing

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Exploring Different Types of Content What types of content marketing deliver the best results and ROI (return on investment) for your business? From blogs and case studies to videos and social media posts, content marketing includes a wide range of different formats.  But which content formats are the most effective for local, service-based businesses like […]

The Role of Content Marketing in the Buyer’s Journey

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The Impact of Content on the Buyer’s Journey Effective marketing depends on your ability to provide valuable information to potential customers throughout their shopping experience — aka the buyer’s journey. Digital marketers agree that content marketing is the optimal way to drive people toward your products or services as they navigate this process.  In this article, you […]

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