What is content marketing?

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Content marketing is the process of creating and distributing valuable, relevant content to attract and retain a target audience.  Creating quality content can help businesses increase engagement, reach more customers, and close more sales. Content marketing is one of the most effective digital marketing strategies with one of the highest ROIs available today, so it’s […]

The Right Way to Do Local SEO for Contractors

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If you’re a contractor, your local audience is your lifeline.  People in your city probably make up the majority of your target audience. As a result, you need to focus your marketing efforts on engaging these individuals.  Local search engine optimization (SEO) is the process of increasing your search engine rankings for local customers. Here […]

Guide to Digital Branding for Contractors and How It Can Help Your Business Succeed

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When you hear “digital branding,” you probably think of a logo or a website design.  In reality, digital branding goes much further than that.  Digital branding encompasses your brand’s image, reputation, and story within a digital space. Your brand sets you apart from the other contractors in your area and gives potential customers a reason […]

What is SEO (Search Engine Optimization) and Why Does it Matter?

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As a business owner, you know that having a solid online presence is essential. While pursuing that goal, you may have come across SEO (Search Engine Optimization) and wondered what it is and why it matters for digital branding.  In this article, I will explain what SEO is and why it matters for your business, […]