The Role of Content Marketing in the Buyer’s Journey
The Impact of Content on the Buyer’s Journey Effective marketing depends on your ability to provide valuable information to potential customers throughout their shopping experience — aka the buyer’s journey. Digital marketers agree that content marketing is the optimal way to drive people toward your products or services as they navigate this process. In this article, you […]
Content Marketing 101: What is Content Marketing?
What Is Content Marketing? Content marketing is the process of creating and distributing valuable, relevant content to attract and retain a target audience. Creating quality content can help businesses increase engagement, reach more customers, and close more sales. Content marketing is one of the most effective digital marketing strategies with one of the highest ROIs […]
Do I Need To Hire Someone For SEO?
For contractors, this is like a homeowner asking, “do I need to hire someone to work on my home?” Every contractor will say yes, just like we say yes to contractors needing to hire someone for SEO. If you’re not familiar with SEO, it can be difficult to know whether you need to hire someone […]
What is Off Page SEO? Everything You Need To Know!
What is Off Page SEO? Off page SEO references any activity done outside the framework of your website that aims to impact your site’s ranking in search engine results pages(SERP). Off-page SEO comprises many activities; some of the most common are link building, social media marketing, guest blogging, citation building, and podcasts. In this blog […]
SEO vs PPC Ads: Which Is Best For Contractors
There are a lot of ways for contracting company owners to market their businesses online. Two of the most popular methods are SEO and PPC ads. But which one is best for contractors? Which one is best for your company right now? In this blog post, we’ll discuss the pros and cons of SEO vs […]
Video Marketing Made Easy For Contractors
If you’re a contracting company owner, there’s a good chance you’re always looking for new ways to bring in more business. After all, more business means more money in your pocket, which is never bad. What you may not realize, however, is that there’s a powerful marketing tool at your disposal that you may not […]
How to get more Construction leads: 10 tips
If you’re in the construction business, then you know that generating leads can be tough. The construction industry is highly competitive, and it can be difficult to get your business seen by potential customers. Fortunately, there are a number of things you can do to generate more construction leads. This article will give you 10 […]
The Right Way to Do Local SEO for Contractors
If you’re a contractor, your local audience is your lifeline. People in your city probably make up the majority of your target audience. As a result, you need to focus your marketing efforts on engaging these individuals. Local search engine optimization (SEO) is the process of increasing your search engine rankings for local customers. Here […]
Guide to Digital Branding for Contractors and How It Can Help Your Business Succeed
When you hear “digital branding,” you probably think of a logo or a website design. In reality, digital branding goes much further than that. Digital branding encompasses your brand’s image, reputation, and story within a digital space. Your brand sets you apart from the other contractors in your area and gives potential customers a reason […]
What is SEO (Search Engine Optimization) and Why Does it Matter?
As a business owner, you know that having a solid online presence is essential. While pursuing that goal, you may have come across SEO (Search Engine Optimization) and wondered what it is and why it matters for digital branding. In this article, I will explain what SEO is and why it matters for your business, […]