Navigating the Complexities of Angi’s Leads: What Contractors Need to Know
Introduction In the ever-evolving digital landscape, contractors are constantly on the lookout for platforms that can connect them with potential clients. Enter Angi, the modern incarnation of the once-renowned Angie’s List. At first glance, Angi presents itself as a beacon for contractors, promising a steady stream of qualified leads and a platform that understands the […]
The Ultimate Guide to Social Media for Plumbers: Strategies, Tips, and Engaging Ideas
The Importance Of Social Media For Plumbers With billions of users across various platforms, social media offers an unparalleled opportunity to reach potential customers, build brand authority, and grow your plumbing business. This comprehensive guide will explore the importance of social media for plumbers, provide engaging plumbing social media post ideas, and share actionable strategies tailored to the […]
The Power Of User-Generated Content In Your Marketing Strategy
The Impact of User-Generated Content Have you ever wondered why certain brands amass a huge following while others barely make a dent? Or why some products are constantly out of stock while others remain untouched? The answer lies in utilizing the power of user-generated content (UGC) in your marketing strategy. In this blog article, we […]
Grass Roots Pond and Garden’s Explosive Growth on TikTok
In the world of digital marketing, success stories come in all shapes and sizes. Today, we’re focusing on a unique case that has made waves in the social media landscape: Grass Roots Pond and Garden. This pond company based in Ann Arbor, Michigan, has managed to amass over 600,000 followers on TikTok, a platform known […]
Leveraging Google’s Local Search Trends for Your Contracting Business
Why Local Search Matters For Contractors As a contractor, staying ahead of the curve in the digital landscape is crucial for your business’s success. Google’s local search trends are constantly evolving, and understanding these changes can give you a competitive edge. In this blog post, we’ll explore four key Google local search trends that emerged […]
Content Marketing For Contractors: Balancing Evergreen and Timely Content
Content Marketing for Contractors: Evergreen Content and Timely Content As a contractor, have you ever wondered how to keep your content fresh and relevant for your target audience? Are you looking for ways to maintain a steady stream of content that keeps your business at the forefront of your customer’s minds? If so, then this […]
Top 5 Apps for Streamlining Your Construction Business
In today’s digital age, harnessing the power of technology is crucial for the success and growth of your construction business. This blog will cover five useful apps that can boost efficiency, streamline processes, and increase profits. Whether you’re in remodeling, design-build, landscaping, or a skilled tradesperson like an electrician or plumber, these five apps can […]
Determining Your Unique Value Proposition For A Content Marketing Strategy
The Importance of A Unique Value Proposition In today’s competitive digital landscape, crafting an effective content marketing strategy is more critical than ever. According to Visual Objects–a directory of design and creative agencies–more than three-quarters of consumers will research a company online before physically visiting them. A key component of a winning marketing strategy is […]
Developing A Content Marketing Mission Statement
The Value of a Content Marketing Mission Statement Content marketing is an essential part of any successful business’s marketing strategy. But to make your online content marketing efforts truly effective, you need a solid foundation: a content marketing mission statement. This mission statement will guide your content creation and help you stay focused on your […]
We Analyzed The Wildly Successful Youtube Channel SB Mowing: Here’s What We Learned!
SB Mowing’s Landscaping Youtube Success The world of YouTube is as diverse as it is vast, with channels dedicated to virtually every topic imaginable. But how does a channel dedicated to lawn care, of all things, manage to amass over one million subscribers and consistently rake in hundreds of thousands of views per video? The […]
Identifying Pain Points and Needs of Your Target Audience
The Importance of Identifying Pain Points Your contracting business earns revenue by providing products and services to resolve customer problems. However, gaining new leads can be challenging if you don’t accurately identify customer pain points. Explore the following guide to content marketing for contractors to learn: What Is a Pain Point? A pain point is […]
Defining Your Content Marketing Goals
Importance of Content Marketing for Contractors In the modern, internet-driven local service market, consumers often find and engage with contracting companies online before making purchasing decisions. Whether you run a business in the construction industry or manage a team of house painters, the importance of a content marketing strategy cannot be overstated. Sporadically updating your […]
Analyzing Demographics, Psychographics, and Behavior
Digital Marketing For Contractors Can Be Tricky Does this sound familiar? You spend hours of your day creating social media posts for your contracting business. However, these posts don’t convert any of your followers into customers—costing you time and money. You may struggle to generate new leads even if you produce content regularly. Analyzing demographics, […]
Conducting Market Research to Identify Your Target Audience
The Importance of Market Research for Contractors As a contractor, you’re focused on providing exceptional service that keeps customers coming back for years to come. Your business needs a steady stream of new clients to thrive, too, but attracting fresh prospects can be a daunting challenge. Let’s dive in and go over the importance of […]
Understanding Your Buyer Personas
The Value of Buyer Personas Does your contracting business use buyer personas as part of its marketing strategy? If you haven’t heard of buyer personas, you could be missing out on qualified leads that have the potential to become long-time customers. In this guide, you’ll learn what buyer personas have to offer you as a […]
Common Types of Content Used in Content Marketing
Exploring Different Types of Content What types of content marketing deliver the best results and ROI (return on investment) for your business? From blogs and case studies to videos and social media posts, content marketing includes a wide range of different formats. But which content formats are the most effective for local, service-based businesses like […]
The Benefits of Content Marketing for Businesses
The Importance Of Content Marketing Managing a business can be challenging in today’s competitive landscape. Executing an effective marketing campaign can mean the difference between your success and failure. Content marketing for business is vital for promoting your brand online and keeping revenue high. Here, we will explain why content marketing is crucial for your […]
How Content Marketing Differs From Traditional Marketing
Boost Your Online Traffic with Effective Digital Marketing Strategies Developing an air-tight marketing strategy is essential for the success of your business. Whether your contracting business serves a small local community or is one of several firms in a big city, marketing will help convert your target audience into customers. Learning the differences between content […]
The Role of Content Marketing in the Buyer’s Journey
The Impact of Content on the Buyer’s Journey Effective marketing depends on your ability to provide valuable information to potential customers throughout their shopping experience — aka the buyer’s journey. Digital marketers agree that content marketing is the optimal way to drive people toward your products or services as they navigate this process. In this article, you […]
Content Marketing 101: What is Content Marketing?
What Is Content Marketing? Content marketing is the process of creating and distributing valuable, relevant content to attract and retain a target audience. Creating quality content can help businesses increase engagement, reach more customers, and close more sales. Content marketing is one of the most effective digital marketing strategies with one of the highest ROIs […]
The Complete Contractor’s Guide to Video Promotion & Distribution
The Importance of Video Promotion & Distribution Video is one of the most powerful forms of content and should be a core component of any content marketing strategy. But focusing on creating high-quality videos isn’t enough; you must also distribute your videos to the right audience. That’s where video promotion and distribution come in — […]
Customer Testimonial Videos: Powerful Benefits, Best Practices, and Expert Tips
The Importance of Customer Testimonial Videos For business owners in today’s hypercompetitive world, providing high-quality services and building a satisfied and loyal customer base are critical strategies for driving growth and continued success. But here’s the catch: Conveying the quality and integrity of your company to potential customers is no simple task. It requires expert content […]
8 Ways To Improve Your Website’s User Experience (UX)
The Importance of User Experience (UX) Search engine optimization may be what brings people to your website, but it’s your overall user experience (UX) and user interface (UI) that will keep them there. No matter how groundbreaking your product, innovative your visual design, or massive your customer base, you will lose out on conversions and […]
A Comprehensive Guide to Digital Marketing for Contractors
Dominate your competitors online by following our exhaustive guide to digital marketing for contractors! In recent years, several market sectors have moved almost entirely online.
If your general contracting company hasn’t adapted to these changing market conditions, it stands at a disadvantage to those that have. Read on to discover everything you need to know about digital marketing for general contractors from our team at the Contractor Growth Network.
Get Started With Google Analytics in 5 Easy Steps
If you’re a website owner and are not using Google Analytics (GA), you’re missing out on one of the most powerful revenue-boosting tools out there. Fortunately, you’re not alone. Many of our contractor clients are wary of this software, and no wonder. If you don’t have experience with Google Analytics or aren’t particularly tech-savvy, all […]
Using Keyword Research to Grow Your Contracting Business
When you imagined opening your own contracting business, you probably didn’t picture performing keyword research as one of your quarterly tasks. But keyword research is a critical aspect of your marketing plan — which drives your company’s success. Keyword research may feel overwhelming, especially if you have no marketing experience. In this guide, we’ll break […]
Measuring SEO ROI: Are You Getting a Good Bang for Your Buck?
As a contractor, you know that calculating your return on investment (ROI) is crucial. After all, you wouldn’t want to take on a remodeling job if you’d be spending more than you’d make in profit. When you invest in search engine optimization (SEO), you must track its ROI as well. The thing is, measuring SEO […]
SEO Pricing Guide: How Much Do SEO Services Cost in 2023?
How Much do SEO Services Cost? On average, SEO services cost between $1,500 and $7,500 per month. However, the price of SEO services varies depending on several factors, like services purchased, payment model, and the service provider. On the low end, SEO services can cost as little as $50. On the high end, SEO services […]
Content Marketing: How to Start Creating Content for Your Construction Company
Content Marketing for Construction Companies At this point, you have probably heard about content marketing. Over the last 20 years, content marketing has exploded in popularity in the construction industry, and for good reason. Content Marketing is one of the most effective marketing tactics, and it has one of the best ROIs of any marketing […]
What Is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website who complete a desired action. The desired action could be anything from making a purchase, to subscribing to a newsletter, to scheduling a consultation. In other words, CRO is all about turning more website visitors into leads and customers.
What is Off Page SEO? Everything You Need To Know!
What is Off Page SEO? Off page SEO references any activity done outside the framework of your website that aims to impact your site’s ranking in search engine results pages(SERP). Off-page SEO comprises many activities; some of the most common are link building, social media marketing, guest blogging, citation building, and podcasts. In this blog […]
19 Best Marketing Tactics For A Residential Contracting Business
Are you finding it challenging to grow your contracting business how you want to? It can be incredibly frustrating when you feel like you’re the best choice for prospects in your area, but they’re moving forward with a different company. There are many marketing tactics to help get contractors more leads, good and bad. But […]
What is Technical SEO? Your Guide to the Basics.
What is Technical SEO? Technical SEO is a set of website optimization practices that help search engines crawl and index your website and improve the user experience on your site. Why is Technical SEO Important? Technical SEO is important because search engines are more likely to display technically optimized sites in search results. Technical SEO is […]
Why Digital Marketing Is Important For Your Contracting Business
In today’s digital world, contractors who use digital marketing most effectively will be the most successful. In the Internet age, digital marketing has become more important than ever for businesses of all types. Contracting businesses are no exception. Digital marketing can be especially beneficial for contractors, who often have to compete for a limited number […]
Video Marketing Made Easy For Contractors
If you’re a contracting company owner, there’s a good chance you’re always looking for new ways to bring in more business. After all, more business means more money in your pocket, which is never bad. What you may not realize, however, is that there’s a powerful marketing tool at your disposal that you may not […]
SEO For Contractors – How To Rank Higher (In Layman’s Terms)
Disclaimer: There is a lot of information about SEO not included in this section, but my goal is to explain this as simply as possible. If you want to go down the SEO rabbit hole, there are a ton of resources online that will break it down for you. When I started marketing at Premier […]
How to get more Construction leads: 10 tips
If you’re in the construction business, then you know that generating leads can be tough. The construction industry is highly competitive, and it can be difficult to get your business seen by potential customers. Fortunately, there are a number of things you can do to generate more construction leads. This article will give you 10 […]
The Right Way to Do Local SEO for Contractors
If you’re a contractor, your local audience is your lifeline. People in your city probably make up the majority of your target audience. As a result, you need to focus your marketing efforts on engaging these individuals. Local search engine optimization (SEO) is the process of increasing your search engine rankings for local customers. Here […]
Guide to Digital Branding for Contractors and How It Can Help Your Business Succeed
When you hear “digital branding,” you probably think of a logo or a website design. In reality, digital branding goes much further than that. Digital branding encompasses your brand’s image, reputation, and story within a digital space. Your brand sets you apart from the other contractors in your area and gives potential customers a reason […]
What is SEO (Search Engine Optimization) and Why Does it Matter?
As a business owner, you know that having a solid online presence is essential. While pursuing that goal, you may have come across SEO (Search Engine Optimization) and wondered what it is and why it matters for digital branding. In this article, I will explain what SEO is and why it matters for your business, […]
Get the Most out of Google My Business with Contractor Growth Network
What is Google My Business? Google My Business (Now Google Business Profile) is a powerful tool that businesses can use to harness the power of the Google search engine to draw potential customers to your site. Since 2014, companies have used Google My Business to create business profiles and share those profiles with customers searching […]
Everything Contractors Need to Know About Website Design
Most contractors out there have websites; you probably do too.
But are you getting the most out of your website? Is it driving new traffic and generating leads?
If you’ve been struggling with a website that underperforms, it may be time for a redesign.
But how do you make sure this website performs better than the last one?
Website design can seem overwhelming, especially if you don’t know where to start. But having a great website isn’t optional anymore. It’s a necessity. If you’re looking to upgrade your website or build a new one, this blog post will set you up for success.
We will walk you through everything contractors should consider when designing a new website!