How Content Marketing Differs From Traditional Marketing
Boost Your Online Traffic with Effective Digital Marketing Strategies Developing an air-tight marketing strategy is essential for the success of your business. Whether your contracting business serves a small local community or is one of several firms in a big city, marketing will help convert your target audience into customers. Learning the differences between content […]
The Role of Content Marketing in the Buyer’s Journey
The Impact of Content on the Buyer’s Journey Effective marketing depends on your ability to provide valuable information to potential customers throughout their shopping experience — aka the buyer’s journey. Digital marketers agree that content marketing is the optimal way to drive people toward your products or services as they navigate this process. In this article, you […]
Content Marketing 101: What is Content Marketing?
What Is Content Marketing? Content marketing is the process of creating and distributing valuable, relevant content to attract and retain a target audience. Creating quality content can help businesses increase engagement, reach more customers, and close more sales. Content marketing is one of the most effective digital marketing strategies with one of the highest ROIs […]
The Complete Contractor’s Guide to Video Promotion & Distribution
The Importance of Video Promotion & Distribution Video is one of the most powerful forms of content and should be a core component of any content marketing strategy. But focusing on creating high-quality videos isn’t enough; you must also distribute your videos to the right audience. That’s where video promotion and distribution come in — […]
Customer Testimonial Videos: Powerful Benefits, Best Practices, and Expert Tips
The Importance of Customer Testimonial Videos For business owners in today’s hypercompetitive world, providing high-quality services and building a satisfied and loyal customer base are critical strategies for driving growth and continued success. But here’s the catch: Conveying the quality and integrity of your company to potential customers is no simple task. It requires expert content […]
8 Ways To Improve Your Website’s User Experience (UX)
The Importance of User Experience (UX) Search engine optimization may be what brings people to your website, but it’s your overall user experience (UX) and user interface (UI) that will keep them there. No matter how groundbreaking your product, innovative your visual design, or massive your customer base, you will lose out on conversions and […]
A Comprehensive Guide to Digital Marketing for Contractors
Dominate your competitors online by following our exhaustive guide to digital marketing for contractors! In recent years, several market sectors have moved almost entirely online.
If your general contracting company hasn’t adapted to these changing market conditions, it stands at a disadvantage to those that have. Read on to discover everything you need to know about digital marketing for general contractors from our team at the Contractor Growth Network.
Get Started With Google Analytics in 5 Easy Steps
If you’re a website owner and are not using Google Analytics (GA), you’re missing out on one of the most powerful revenue-boosting tools out there. Fortunately, you’re not alone. Many of our contractor clients are wary of this software, and no wonder. If you don’t have experience with Google Analytics or aren’t particularly tech-savvy, all […]
Using Keyword Research to Grow Your Contracting Business
When you imagined opening your own contracting business, you probably didn’t picture performing keyword research as one of your quarterly tasks. But keyword research is a critical aspect of your marketing plan — which drives your company’s success. Keyword research may feel overwhelming, especially if you have no marketing experience. In this guide, we’ll break […]
Measuring SEO ROI: Are You Getting a Good Bang for Your Buck?
As a contractor, you know that calculating your return on investment (ROI) is crucial. After all, you wouldn’t want to take on a remodeling job if you’d be spending more than you’d make in profit. When you invest in search engine optimization (SEO), you must track its ROI as well. The thing is, measuring SEO […]
SEO Pricing Guide: How Much Do SEO Services Cost in 2023?
How Much do SEO Services Cost? On average, SEO services cost between $1,500 and $7,500 per month. However, the price of SEO services varies depending on several factors, like services purchased, payment model, and the service provider. On the low end, SEO services can cost as little as $50. On the high end, SEO services […]
Content Marketing: How to Start Creating Content for Your Construction Company
Content Marketing for Construction Companies At this point, you have probably heard about content marketing. Over the last 20 years, content marketing has exploded in popularity in the construction industry, and for good reason. Content Marketing is one of the most effective marketing tactics, and it has one of the best ROIs of any marketing […]
What Is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website who complete a desired action. The desired action could be anything from making a purchase, to subscribing to a newsletter, to scheduling a consultation. In other words, CRO is all about turning more website visitors into leads and customers.
What is Off Page SEO? Everything You Need To Know!
What is Off Page SEO? Off page SEO references any activity done outside the framework of your website that aims to impact your site’s ranking in search engine results pages(SERP). Off-page SEO comprises many activities; some of the most common are link building, social media marketing, guest blogging, citation building, and podcasts. In this blog […]
19 Best Marketing Tactics For A Residential Contracting Business
Are you finding it challenging to grow your contracting business how you want to? It can be incredibly frustrating when you feel like you’re the best choice for prospects in your area, but they’re moving forward with a different company. There are many marketing tactics to help get contractors more leads, good and bad. But […]
What is Technical SEO? Your Guide to the Basics.
What is Technical SEO? Technical SEO is a set of website optimization practices that help search engines crawl and index your website and improve the user experience on your site. Why is Technical SEO Important? Technical SEO is important because search engines are more likely to display technically optimized sites in search results. Technical SEO is […]
Why Digital Marketing Is Important For Your Contracting Business
In today’s digital world, contractors who use digital marketing most effectively will be the most successful. In the Internet age, digital marketing has become more important than ever for businesses of all types. Contracting businesses are no exception. Digital marketing can be especially beneficial for contractors, who often have to compete for a limited number […]
Video Marketing Made Easy For Contractors
If you’re a contracting company owner, there’s a good chance you’re always looking for new ways to bring in more business. After all, more business means more money in your pocket, which is never bad. What you may not realize, however, is that there’s a powerful marketing tool at your disposal that you may not […]
SEO For Contractors – How To Rank Higher (In Layman’s Terms)
Disclaimer: There is a lot of information about SEO not included in this section, but my goal is to explain this as simply as possible. If you want to go down the SEO rabbit hole, there are a ton of resources online that will break it down for you. When I started marketing at Premier […]
How to get more Construction leads: 10 tips
If you’re in the construction business, then you know that generating leads can be tough. The construction industry is highly competitive, and it can be difficult to get your business seen by potential customers. Fortunately, there are a number of things you can do to generate more construction leads. This article will give you 10 […]
The Right Way to Do Local SEO for Contractors
If you’re a contractor, your local audience is your lifeline. People in your city probably make up the majority of your target audience. As a result, you need to focus your marketing efforts on engaging these individuals. Local search engine optimization (SEO) is the process of increasing your search engine rankings for local customers. Here […]
Guide to Digital Branding for Contractors and How It Can Help Your Business Succeed
When you hear “digital branding,” you probably think of a logo or a website design. In reality, digital branding goes much further than that. Digital branding encompasses your brand’s image, reputation, and story within a digital space. Your brand sets you apart from the other contractors in your area and gives potential customers a reason […]
What is SEO (Search Engine Optimization) and Why Does it Matter?
As a business owner, you know that having a solid online presence is essential. While pursuing that goal, you may have come across SEO (Search Engine Optimization) and wondered what it is and why it matters for digital branding. In this article, I will explain what SEO is and why it matters for your business, […]
Get the Most out of Google My Business with Contractor Growth Network
What is Google My Business? Google My Business (Now Google Business Profile) is a powerful tool that businesses can use to harness the power of the Google search engine to draw potential customers to your site. Since 2014, companies have used Google My Business to create business profiles and share those profiles with customers searching […]
Everything Contractors Need to Know About Website Design
Most contractors out there have websites; you probably do too.
But are you getting the most out of your website? Is it driving new traffic and generating leads?
If you’ve been struggling with a website that underperforms, it may be time for a redesign.
But how do you make sure this website performs better than the last one?
Website design can seem overwhelming, especially if you don’t know where to start. But having a great website isn’t optional anymore. It’s a necessity. If you’re looking to upgrade your website or build a new one, this blog post will set you up for success.
We will walk you through everything contractors should consider when designing a new website!