Identifying Pain Points and Needs of Your Target Audience
The Importance of Identifying Pain Points Your contracting business earns revenue by providing products and services to resolve customer problems. However, gaining new leads can be challenging if you don’t accurately identify customer pain points. Explore the following guide to content marketing for contractors to learn: What Is a Pain Point? A pain point is […]
Defining Your Content Marketing Goals
Importance of Content Marketing for Contractors In the modern, internet-driven local service market, consumers often find and engage with contracting companies online before making purchasing decisions. Whether you run a business in the construction industry or manage a team of house painters, the importance of a content marketing strategy cannot be overstated. Sporadically updating your […]
Common Types of Content Used in Content Marketing
Exploring Different Types of Content What types of content marketing deliver the best results and ROI (return on investment) for your business? From blogs and case studies to videos and social media posts, content marketing includes a wide range of different formats. But which content formats are the most effective for local, service-based businesses like […]
The Benefits of Content Marketing for Businesses
The Importance Of Content Marketing Managing a business can be challenging in today’s competitive landscape. Executing an effective marketing campaign can mean the difference between your success and failure. Content marketing for business is vital for promoting your brand online and keeping revenue high. Here, we will explain why content marketing is crucial for your […]
How Content Marketing Differs From Traditional Marketing
Boost Your Online Traffic with Effective Digital Marketing Strategies Developing an air-tight marketing strategy is essential for the success of your business. Whether your contracting business serves a small local community or is one of several firms in a big city, marketing will help convert your target audience into customers. Learning the differences between content […]
The Role of Content Marketing in the Buyer’s Journey
The Impact of Content on the Buyer’s Journey Effective marketing depends on your ability to provide valuable information to potential customers throughout their shopping experience — aka the buyer’s journey. Digital marketers agree that content marketing is the optimal way to drive people toward your products or services as they navigate this process. In this article, you […]
Content Marketing 101: What is Content Marketing?
What Is Content Marketing? Content marketing is the process of creating and distributing valuable, relevant content to attract and retain a target audience. Creating quality content can help businesses increase engagement, reach more customers, and close more sales. Content marketing is one of the most effective digital marketing strategies with one of the highest ROIs […]
The Complete Contractor’s Guide to Video Promotion & Distribution
The Importance of Video Promotion & Distribution Video is one of the most powerful forms of content and should be a core component of any content marketing strategy. But focusing on creating high-quality videos isn’t enough; you must also distribute your videos to the right audience. That’s where video promotion and distribution come in — […]
Using Keyword Research to Grow Your Contracting Business
When you imagined opening your own contracting business, you probably didn’t picture performing keyword research as one of your quarterly tasks. But keyword research is a critical aspect of your marketing plan — which drives your company’s success. Keyword research may feel overwhelming, especially if you have no marketing experience. In this guide, we’ll break […]
Measuring SEO ROI: Are You Getting a Good Bang for Your Buck?
As a contractor, you know that calculating your return on investment (ROI) is crucial. After all, you wouldn’t want to take on a remodeling job if you’d be spending more than you’d make in profit. When you invest in search engine optimization (SEO), you must track its ROI as well. The thing is, measuring SEO […]
Content Marketing for Contractors | 7 Construction Marketing Tips
If you’re a construction contractor who is ready to start using content marketing to generate leads but aren’t sure where to start, this blog post is for you. Keep reading to learn 7 key tips to take your content marketing strategy to the next level.
Content Marketing: How to Start Creating Content for Your Construction Company
Content Marketing for Construction Companies At this point, you have probably heard about content marketing. Over the last 20 years, content marketing has exploded in popularity in the construction industry, and for good reason. Content Marketing is one of the most effective marketing tactics, and it has one of the best ROIs of any marketing […]
Video Marketing Made Easy For Contractors
If you’re a contracting company owner, there’s a good chance you’re always looking for new ways to bring in more business. After all, more business means more money in your pocket, which is never bad. What you may not realize, however, is that there’s a powerful marketing tool at your disposal that you may not […]
SEO For Contractors – How To Rank Higher (In Layman’s Terms)
Disclaimer: There is a lot of information about SEO not included in this section, but my goal is to explain this as simply as possible. If you want to go down the SEO rabbit hole, there are a ton of resources online that will break it down for you. When I started marketing at Premier […]
How to get more Construction leads: 10 tips
If you’re in the construction business, then you know that generating leads can be tough. The construction industry is highly competitive, and it can be difficult to get your business seen by potential customers. Fortunately, there are a number of things you can do to generate more construction leads. This article will give you 10 […]