We’ll be upfront: we’re not the right partner for everyone, and that’s intentional. We work exclusively with $2M-$7M design-build remodeling firms where 70%+ of your work comes from referrals, and you want to diversify with a strong online presence.
This page will help you decide if we’re a fit. By the end, you’ll know:
If we’re not the right fit, we’ll point you toward someone who is.
If parts of our approach or investment ranges don’t align with what you’re looking for, we still encourage you to reach out. We know and trust other agencies and consultants throughout the remodeling industry, and we’re glad to point you toward someone who may be a better fit for your business.
If you’re under $2M in revenue, focus on dialing in your operations and referral systems first. Build your foundation, get your project management systems in place, and start capturing professional photography of your work. When you’re ready to diversify beyond referrals, come back, and we’ll be here.
In the meantime, we have a ton of content that will help you get there:
Most remodeling companies don’t come to us looking for the cheapest agency. In fact, we are very rarely the cheapest, and very rarely the first marketing company that our clients have worked with. Probably very similar to you, you are seldom someone’s first remodeling company because homeowners need to go the cheap route to find out how expensive making the wrong choice really is.
Remodelers come to us because they want referral-quality leads online, not just traffic or rankings, but leads that actually close.
A lead who reaches out already knowing four very important things about your remodeling business:
"I saw your kitchen remodeling projects online and that's exactly what I'm looking for."
"I see you do remodels. Can you just replace some windows?"
"I'm in [your service area] and looking for a local company firm."
"Can you come to [city 3 hours away]?"
"I don’t want to cheap out on this. I'm budgeting $80K to $120K for my kitchen."
"$80K for a kitchen? I saw it done for $20K online."
"I love that you're design-build. I want help designing this and want your insights."
"I don't need any design help, I already know what I want."
A typical referral closes at a very high percentage because they’ve practically been pre-qualified, had expectations set, and trust you because they’ve spoken to someone who has worked with you (and had a great experience). Your website should do the exact same thing. Most don’t.
High close rate, pre-qualified leads
Past client shares their positive experience
They know your pricing, process, and quality
Ready to move forward with trust established
Replicates the referral experience online
Finds you through internet search or referral link
Content showcases work, pricing, and process
Contacts you already knowing what to expect
–Alexis Patterson, Patt Co. Design
3% – 7% of Annual Revenue is the rule of thumb.
This marketing spend covers all aspects of your marketing, not just digital marketing. This would include hiring a professional photographer, local sponsorships, yard signs, etc.
Marketing at this level requires commitment. We aren’t going to hide our pricing because we want you to have the information you need to decide if we’re a fit for your budget. But to be clear, you need to have a budget.
Investing at least 3% of your annual revenue into marketing is the baseline. You have a lot of overhead and expenses that make your business run, and your marketing machine is no different.
Understanding your business, goals, ideal clients, and market before we build anything.
A conversion tool that pre-qualifies prospects and replicates the referral experience.
Pricing depends on the number of pages we need to build or rebuild from your existing site.
High-intent traffic from homeowners searching for design-focused remodeling work.
Monthly investment. Pricing depends on your market’s level of competition and content requirements.
We aren’t going to promise you 50 leads in 30 days. We are building a long-term system, and that takes time to dial in.
Research, strategy, and site build. Getting the foundation ready.
Consistent flow of 3–5 qualified leads per month.
Goal of 10–20 referral-quality leads per month.
We work with design-build remodeling companies that do beautiful, intricate work. Here’s what happens when those firms commit to the process and invest in building a system.
Want to see the full breakdown?
If the timing isn’t right or you want to learn more about our approach first, start with our free content. We publish podcasts, YouTube videos, and webinars specifically for remodeling company owners.
Take your time. We’ll be here when you’re ready.
We get it. Most agencies are generalists who learn your business on your dime. We work exclusively with remodeling firms. We already understand design-build software, project cycles, and what homeowners in your market care about. We’re not figuring it out as we go. Plus, our client portal gives you real-time visibility into lead quality, so you’re never in the dark about what’s working.
This system doesn’t replace your referrals. It supplements them. Your referrals will keep coming. We’re building a second pipeline you can control. Most of our clients see their referral network actually strengthen because they have more capacity to take on the right projects and do great work.
That’s fine. We can work with what you have to get the site launched, but we’ll strongly recommend hiring a professional photographer as soon as possible. Great photography is essential to showcasing your work and pre-qualifying the right clients. We can recommend photographers we trust in your area.
We don’t like surprises any more than you do. Because we use set packages as our foundation, we can be very transparent about costs upfront. The only time pricing shifts is if we need to build or rebuild significantly more pages than originally planned. If that happens, we’ll discuss it before the work happens.
Communication is a core part of our business model. We have dedicated Account Managers for each client. If a strategy isn’t hitting the benchmarks we expect, we don’t hide it. We discuss it in our monthly calls, show you the data in your portal, and adjust the plan. You’re never in the dark about what we’re doing or why.
Most remodeling sites are built to be digital brochures. We build tools that pre-qualify and sell. Usually, it’s faster and more effective to build the right foundation from scratch than to try and “fix” a site that wasn’t built for conversion.
Because we aren’t learning your business on your dime. We already know what a design retainer is, what your project cycles look like, and what homeowners in your market care about. You aren’t paying for “marketing tasks.” You’re paying for an outsourced CMO who understands the remodeling industry inside and out.
Because we build the site to weed out the wrong people. By being transparent about pricing, process, and who you are a fit for, we filter out the tire-kickers before they ever hit your inbox. Plus, with our client portal, you have the final say. You mark the leads as qualified or not, so we’re always held accountable to lead quality.
If you’ve read this far and you’re nodding along, here’s what happens next:
We’ll spend 30-45 minutes understanding your business, your goals, your current marketing situation, and whether we’re a fit. No pressure. No sales pitch. Just a conversation.
If we both agree it makes sense to move forward, we’ll dive into a free 3-week discovery process where we research your market, your ideal clients, your competitors, and your positioning. You’ll get a full strategy document whether you move forward with us or not.
If the strategy resonates and you see a clear path to ROI, we’ll put together a proposal with pricing, timeline, and next steps. You decide if it’s a fit. No hard sell. No pressure.
